Suntory Beer This summer, we present a new proposal: "Ice-cold! All Free!"

Suntory Beerheld a press conference for itsrenewed non-alcoholic beer-flavored beverage "All Free"at the Hilton Tokyo Odaiba in Minato Wardon June 22. The beverageachieves "0. 00%alcohol content," "zero calories," "zero carbohydrates," and "zero purines," while also offering a "beer-like taste" and a "refreshing aftertaste."

At the outset, Marketing Division Manager Yukio Yamada stated, "This time, we've completely revamped everything from the design to the contents, transforming it into a product that lets you feel the joy of beer even more."Healsorevealeda new summer promotion: "Ice-Cold! ALL-FREE," encouraging consumers to drink it with ice. He explained that adding ice minimally affects the taste, allowing it to remain delicious. To spread awarenessof this enjoyment method,the company will launch a new TV commercial, a campaign offering the highly insulated "Always Ice-Cold Jug," and in-store tasting events.

At the venue,both the "Ice-Cold" and "Always Ice-Cold Jug" commercials, set to air starting the 24th, were unveiled.Actress Mitsuki Takahata, who appears in the commercials, made an appearance wearing a yukata. Set in a house surrounded by lush nature,the commercial depicts her and co-star Kuranosuke Sasaki enjoying All Free from ice-made mugs and the Zutto Kin Kin Jug, set to the lighthearted rhythm of the song "Gakuen Tengoku." The direction is interesting, using only the line "Hey!" to convey everything.

Takahatashared,"I always thought All Free's commercials were refreshing, so I'm thrilled to be part of one. My beer-loving parents are delighted too."She added, "Drinking it with ice without worrying about carbs or calories is the best.I got to enjoy it all day during filming." She also revealed a behind-the-scenes story: "While drinking All Free and saying 'Hey! Hey!', I gradually got really into the groove." Next, Takahatatried making the ice mug featured in the commercial. After pouring All Free into it and taking a sip, she showed an expression of indescribable delight. After also tasting it from the campaign's ice-cold mug, Takahata concluded, "I knew you could chill beer glasses, but drinking it with ice was a first for me. Chilled All Free is perfect for drinking outdoors where the sky feels vast, maybe while barbecuing with a big group. I want lots of people to experience that deliciousness."
The product site (http://www.suntory.co.jp/beer/allfree/)featuresthe commercial anda special movie whereSasaki-san "says it all with just two letters!? "