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Dentsu Inc. Diversity Lab Launches 'Inclusive Marketing' Service
The text of the Dentsu Inc. news release distributed on August 28 is as follows.
August 28, 2017
Dentsu Inc. Diversity Lab Launches 'Inclusive Marketing' Service
― Expanding the Focus Beyond Individuals to Promote Business Growth Through Sustainable Social Value Creation ―
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto) announces that its Diversity & Inclusion Task Force, "Dentsu Diversity Lab" (hereinafter "DDL"), will begin offering "Inclusive Marketing" services to client companies.
"Inclusive Marketing" is a new marketing concept that advances beyond the challenge of "expanding the perspective to diverse individuals"—a challenge also faced by mass marketing and one-to-one marketing—and promotes business growth through the creation of social value by companies based on a long-term perspective of "understanding and supporting minorities."
Based on the premise that the market is not a homogeneous collection of consumers but an aggregation of individuals with diverse personalities, DDL will develop solutions from a more universal and comprehensive perspective. This includes capturing broad insights, supporting the creation of client value propositions, and leveraging extensive networks to define challenges.
Since its launch in June 2011, DDL has advanced approximately 20 projects addressing challenges across four domains—disability, gender, multiculturalism, and generation—developing diverse solutions. Moving forward, under the concept of "Inclusive Marketing," we will systematize these solutions to support corporate activities as a whole.
As markets mature, companies require strategies to enhance their societal value to sustain growth. We provide consulting services to build unprecedented relationships with society and customers at every stage of corporate activities, enabling truly market-driven marketing initiatives.
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Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2017/0828-009349.html
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