Otsuka Pharmaceutical "Uru-Os" The presentation event was filled with laughter thanks to the appearance of "Urumuro"

On September 13, Otsuka Pharmaceutical held a launch event at Ebisu The Garden Room in Meguro Ward, Tokyo, for its men's skincare brand "UL·OS" (Uru·Osu). The event introduced the new product "Face Wash for Skincare" (released August 21) and its new TV commercial.
Launched in 2008, UL·OS has expanded its lineup as a brand offering care from head to toe for men. With this new product, the lineup now totals 17 items.

Executive Officer Chiaki Sakurai presented survey data on men's facial wash usage frequency and methods by age group, explaining that washing without facial wash or improper usage can lead to skin deterioration. She stated the new product's "ultra-rich foam" allows anyone to gently wash their face easily and quickly, then demonstrated the correct washing method.
At the venue, a video introducing the skin-regenerating ingredient "AMP" was shown, followed by screenings of the new commercials launching October 14th: the "Facial Cleansing (New Arrival)" edition and the "UL OS 'Habit'" edition.
Both commercials feature actor Muro Tsuyoshi, who has previously served as the brand's CM character. Muro, noticing his skin deterioration, delivers comical performances while getting drenched in the rain and riding the train. They are already available on the company's official YouTube channel ( https://www.youtube.com/user/otsukaseiyaku ).

Muro appeared on stage dancing with cleanser in his palm, showcasing the ultra-rich foam that stays put even when moving. He introduced himself as "'Uru' Muro" and "'Osu' Tsuyoshi," drawing laughter.
Regarding the commercial, he stated, "It turned out to be a really good commercial depicting the earnest skin concerns of men in their 40s." He also praised himself, saying that even during the rainy shoot, he never complained about the cold or hardship, showing consideration for the staff, which contributed to the final result, bringing the venue to life. He further commented, "The new product feels less like you're washing your face and more like you're being washed. As 'Uru Muro,' I want to increase the percentage of people my age who wash their faces correctly."

Muro had previously checked his skin age using the VISIA skin diagnostic device. The results were announced by Dr. Fumiki Harano, Director of the company's Otsu Skin Care Research Institute. Muro, aged 41, was revealed to have skin age of 45, diagnosed as typical middle-aged skin.

Looking slightly shocked, Muro wrote his target skin age of 35 onto his sash of determination. He concluded with the message: "Getting a result above my actual age was an unexpected blunder. I'll work hard with Uru-Os to regain youthful skin! I strongly, strongly recommend it to my peers."
Official Website:
http://www.otsuka.co.jp/ulos/

 

At the venue, you can also experience "VISIA"