Shop directly from videos. Create and distribute interactive videos with "EICHI Video Commerce".

http://www.ddf.dentsu.co.jp/service/eichi/

DENTSU DIRECT INC. has launched "EICHI Video Commerce" (hereafter EICHI), a platform for producing and distributing interactive videos featuring "video commerce functionality."

Interactive videos are a type of video where users can tap or click on any part of the video to choose the next story path or purchase items displayed within the video. They are gaining attention for transforming the traditionally passive act of watching videos into an active experience.

EICHI's Video Commerce feature allows viewers to bookmark items or information that catch their interest within the video via tap or click, enabling them to purchase items or view detailed information directly.

This eliminates the stress of having to search for items of interest after watching a video or find them within the list view of an e-commerce site, delivering a shopping experience akin to browsing in a physical store.

For businesses utilizing the platform, videos are uploaded via the management console, and interactive features can be implemented with simple operations. The interactive videos can be embedded directly into websites as video players and viewed on devices such as PCs, smartphones, and tablets.

Positioned as part of its support for corporate video marketing utilization, the company—specializing in direct and digital marketing—has developed "EICHI."

DENTSU DIRECT INC. Force: http://www.ddf.dentsu.co.jp