Dentsu Inc. and Dentsu Digital Inc. and Twin Planet have jointly developed and are providing "MOVIE GENIC," a solution for producing and distributing Instagram video ads.

Dentsu Inc. and Dentsu Digital Inc., in collaboration with Twin Planet, develop and provide "MOVIE GENIC," a solution for producing and distributing Instagram video ads.

Dentsu Inc. (Head Office: Minato-ku, Tokyo; President: Toshihiro Yamamoto) and its wholly-owned subsidiary Dentsu Digital Inc. (Head Office: Minato-ku, Tokyo; CEO: Norihiro Kureya) has developed "MOVIE GENIC," a solution for producing and distributing Instagram video ads, in collaboration with TWIN PLANET Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Kenji Yajima; hereinafter "TWIN PLANET"). Service provision begins on September 15.

Today, video advertising is highly valued as a method to enhance brand awareness and purchase intent. This trend is driven by the widespread use of social media among smart device users and the increasing prevalence of video content in social media posts.
Instagram is one such platform. It is considered a particularly important SNS for marketing activities targeting women and younger generations, and advertising demand is rapidly increasing.

In light of this situation, the three companies decided to develop and provide a solution specializing in the production and distribution of video ads specifically for Instagram.
The defining feature of the newly launched "MOVIE GENIC" is its visual sensibility. Instagram video ads require a visual aesthetic that aligns with its photogenic worldview. This service incorporates the sensibilities of popular Instagrammers themselves, who actively participate in the process. This enables client companies to enhance metrics such as brand awareness, app installs, and purchase intent through video advertising on Instagram.

The primary roles of the three companies in this service are as follows: Dentsu Inc. leverages its proprietary Instagram research data to propose strategic advertising communication and provide consulting. Dentsu Digital Inc.'s creative team handles the planning and direction of video ads, while its operations team delivers ads to Instagram Stories (*) and reports the results. Twin Planet manages Instagrammers with visual sensibility, and the affiliated Instagrammers themselves handle filming and editing.

Moving forward, the Dentsu Group will continue researching more effective advertising communication approaches across diverse platforms and developing new services to meet the varied needs of client companies.

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＜About Twin Planet＞
Company Name: TWIN PLANET Co., Ltd.
Location: TWIN PLANET BLDG., 5-3-13 Jingumae, Shibuya-ku, Tokyo
Established: November 1, 2006
Representative: Kenji Yajima, Representative Director
Capital: 13.4 million yen
Number of Employees: 40
Business Description: Centering on IP (Intellectual Property), we conduct diverse operations within the entertainment sector. We treat all content—people, things, and events—as IP, handling market research, planning, PR, content development, product development, and media development. Additionally, we function as an entertainment production agency representing unique talents active across various genres, implementing original character businesses and event ventures.

*Instagram Stories Ads are Instagram's first full-screen ads.
Ads appear naturally interspersed between organic video and photo posts.

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