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Cup Noodle "HUNGRY DAYS" Second Wave Commercial What if Heidi were a high school girl!?
On September 14, Nissin Foods began airing a new Cup Noodle TV commercial titled "HUNGRY DAYS: Heidi, Girl of the Alps."
The theme for Cup Noodle in 2017 is "Youth." Everyone has youth. Youth resides in everything. It's passionate and fresh. The "HUNGRY DAYS" series is a project that supports those hungry days.
The "Kiki's Delivery Service" edition, which aired in June, became a hot topic in various circles, with the commercial video exceeding 7.5 million views. The Heidi edition is the second installment.
First article: https://dentsu-ho.com/articles/5250
This installment adapts the nationally beloved anime "Heidi, Girl of the Alps" into a youth anime TV commercial. What if Heidi and Clara were modern Japanese high school girls? In addition to this setting, the story depicts a youth tale set in a parallel world, featuring Peter, who has become a "handsome guy".
Heidi is now 16, still retaining an innocent look despite being a high schooler. She attends the same school as Clara, who possesses a more mature aura. Elegant and popular even among her juniors, Clara—who also models for magazines—is the object of Heidi's admiration. When Heidi agonizes over comparing herself to Clara, thinking "Someone like me...", her childhood friend Peter confesses, "I like the Heidi you are now." What will be the heart-fluttering conclusion to this story?
Character design is by Eisaku Kubonouchi, known for popular manga works, continuing from the first installment. The music also continues from the previous work, featuring the original song "Commemorative Photo" by the rock band BUMP OF CHICKEN. Heidi is voiced by Anna Ishii of the popular dance-vocal group E-girls, while Clara and Peter are voiced by voice actors Amamiya Sora and Kamiya Hiroshi, respectively.
The official website ( http://www.cupnoodle.jp/hungrydays/heidi/ ) features the commercial and provides production information.
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