The 60th Japan Magazine Advertising Awards Winners Announced

The Japan Magazine Advertising Association recently announced the winners of the 60th Japan Magazine Advertising Awards. The Minister of Economy, Trade and Industry Award went to Parfums Christian Dior Japan, while Panasonic won the Grand Prize. Beams received the Advertising Awards Steering Committee Special Award.

The judging period covered advertisements published between July 1, 2022, and June 30, 2023. From 3,408 entries submitted by publishers affiliated with the magazine advertising association, 264 works were selected through multiple rounds of judging by the selection committee. On September 5, a panel of eight judges commissioned by the association determined the winners of the "Minister of Economy, Trade and Industry Award," the "Grand Prize," and the winners in each category.

The Minister of Economy, Trade and Industry Award, the Grand Prize, Gold and Silver Prize winners in each category (totaling 30 entries), and the Advertising Awards Steering Committee Special Prize winners will be honored at a ceremony on November 7 at the Tokyo Dome Hotel in Bunkyo Ward. A presentation event will be held on November 17 at Taiko-en in Osaka.

The Gold Prize-winning advertisers, product names, or themes are as follows.

Part 1

A: Kewpie "Kewpie Mayonnaise"
B: Chanel "Chance"
C: Hermès Japon "HERMÈS GRANDEUR NATURE: Hermès, Enveloped by the Great Nature"
D: Panasonic "Panasonic Solar Lantern"
E: Kao "Toilet Quickle"
F: Panasonic "Japanese Dictionary You Won't Mishear"

Part 2 (Collaborations)

A: Japan Mikan Farmers' Cooperative "Dekopon"
B: Unilever Japan Customer Marketing "Hat Allowance by CLEAR"
C: BEAMS "40th Anniversary Corporate Ad"
D: Sony "Sony Building"
E: Takara Tomy "LiccA Stylish Doll Collection"
F: SKY Perfect JSAT "The Scene of SPORTS"

Part 3 (Series Advertising)

Sanwa Shurui "Iichiko Super"

Part 4 (Multiple/Special Processing Advertisements)

Parfums Christian Dior Japan "Dior Addict Lacquer Stick"

Part 5 (Small Space Advertisement)

Nagoya Railroad "Meiji-mura Museum"

A. Food, Beverage, and Pharmaceutical Category B. Cosmetics Category C. Fashion and Jewelry Category D. Home Appliances, Optical Equipment, and Automotive-Related Category E. Lifestyle, Hobbies, Housing, and Energy-Related Category F. Finance, Services, Information and Communications, and Other Category