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Kirin Beer "employee" Mr. Kagawa Delivering a passionate presentation for "Nodogoshi ZERO"
On September 19, Kirin Brewery launched its new product "Kirin Nodogoshi ZERO" and held a product and new commercial launch event at Bellesalle Iidabashi First in Bunkyo Ward, Tokyo.
The new product is an alcoholic beverage that achieves a rich, satisfying mouthfeel and refreshing crispness while being "zero" in carbohydrates, purines, and artificial sweeteners.
On the same day, the new commercial "Kagawa, Moved" featuring actor Teruyuki Kagawa began airing. Set to Crystal King's song "Metropolis," it captures Kagawa's expression of surprise at the delicious taste.
The catchphrase is "Japan needs a delicious zero."
Additionally, a two-week limited-time web commercial series titled "6-Second Kagawa" will be released on YouTube, showcasing Kagawa's diverse expressions such as "delighted," "flustered," and "immersed" in daily rotating episodes.
Atsushi Kawasaki, Manager of the Marketing Department, stated, "Our company has proposed various zero-calorie products in response to growing health consciousness. In recent years, they have become established as beverages chosen daily by a wide range of customers. We developed this product to meet the expectations of those who want to enjoy their favorite beer freely while being mindful of their health and refusing to compromise on taste." He then announced, "Senior Executive Marketing Director Kagawa, who has brought a fresh perspective to the company with his sharp skills since joining, will now explain the product and marketing strategy in detail," inviting Kagawa onto the stage.
Kagawa, dressed in a suit as a Kirin Beer employee, stood at the podium and began his presentation with sharp delivery and a touch of humor: "I will explain the product overview and our future marketing plan. I anticipate this will take about 15 minutes. If things get heated... please be prepared for a maximum extension of about 8 hours."
Kagawa stated, "Even with reduced sugar and purines, people still want something tastier. This strong demand has been brought into sharp focus once again. We deeply apologize for not having provided products that satisfied our customers until now," adding, "I feel like I should be bowing down in apology," a comment reminiscent of his role in a drama. He continued, "We are delivering this to the world with 100%, no, 200%, no, 500% confidence!" He lightened the mood by incorporating keywords adapted from his drama lines: "Delicious Zero. Zero times two, zero times a hundred—the answer is still zero!"
Kagawa, who proudly identifies as an unparalleled beer lover, revealed that drinking beer is his greatest pleasure amidst his relentless, non-stop schedule. He shared an anecdote about his five-month film shoot in China, where the first Chinese phrase he learned was how to order a cold beer.
Thirsty from the presentation's tension, Kagawa stated, "I want to close this new CM launch with a toast," then took a big gulp of Kirin Nodogoshi ZERO and exclaimed "Delicious!!" with a beaming smile.
Official Website: http://www.kirin.co.jp/products/beer/nodogoshi-zero/
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