Tokyo Advertising Association Launches New Initiative "Advertising Future Academy"

The Tokyo Advertising Association will launch its new initiative, the "Advertising Future Academy," starting October 25 (six sessions total, running until March 16 next year).

The first-term director is Kazuhiro Suda (Hakuhodo). The program will feature collaborative seminars centered on the theme "The Future Shape of Advertising," including opinion exchanges and Q&A sessions.

The program seeks participants from advertisers, media companies, and the advertising industry, targeting a broad range of young and mid-career professionals (20s to 30s). It aims to foster the creation of various innovations and expand possibilities in the rapidly changing advertising world and future advertising communication fields. Through study at the academy, it seeks to become a place for co-creation and exchange that transcends industry and company boundaries.

■Overview & Schedule

First Term Director: Kazuhiro Suda (Executive Creative Director, Hakuhodo Business Incubation Bureau; Representative, Suda Lab)

Theme: "The Future Shape of Advertising"

Session 1: Wednesday, October 25
"The Form of Advertising in the IoT Era" Kazuhiro Suda (Hakuhodo)

Session 2: Wednesday, November 22
"Fundamentals of Advertising (Tentative)" Mr. Yoshifumi Nakajima (Creative Director)

Session 3: Wednesday, December 13
"Technology and Innovation (tentative)" Mr. Seiichi Saito (Rhizomatiks)

(2018 onwards)

Session 4: Wednesday, January 17
"Key Points of Global Marketing" by Mr. Yoshihiro Oishi (Meiji University)

Session 5: Tuesday, February 20
"As a Platform Operator (Tentative)" Mr. Daisuke Yokozawa (Dwango)

Session 6: March 16 (Fri)
"Ideas" Mr. Susumu Miyazaki (Hakuhodo)

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■Time: 7:00 PM - 9:00 PM for each session

■Location: Dentsu Inc. Ginza Building 8F Conference Room (7-4-17 Ginza, Chuo-ku)

■Capacity: 50 people (lottery if oversubscribed)

■Fee: Member Companies = ¥25,000/6 sessions; Non-member Companies & General Public = ¥30,000/6 sessions

■Registration: Via the Tokyo Advertising Association website

Applications open September 22, deadline October 10