Storyteller Fujimori-san promotes "The Mysterious Land of Suwa"

Yoshimoto Creative Agency held a PR press conference for "The Mysterious Land of Suwa" at its Tokyo headquarters in Shinjuku Ward on November 8.
In 2016, the Suwa region of Nagano Prefecture launched "Suwa no Kuni" as its tourism regional brand. The brand's creation was spearheaded by approximately 200 businesses from six municipalities (Okaya City, Suwa City, Chino City, Shimosuwa City, Fujimi Town, and Hara Village), organized by the Suwa Regional Tourism Federation.
A logo symbolizing the power of the "Onbashira," "Lake Suwa," and "Yatsugatake" was created, and an aggressive visitor attraction campaign is underway.
Positioned as a captivating land overflowing with rich "culture" and filled with mysterious "enigmas," the campaign develops a unique image under the catchphrase "Land of Mystery, Land of Suwa." It has appointed comedian Shingo Fujimori of the comedy duo Oriental Radio (a native of the region) as the storyteller for the "Land of Mystery."
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At this PR conference, the "SUWA Premium" brand—featuring the region's finest products—and a sightseeing route designed to complement the "Land of Mystery, Land of Suwa" story were unveiled.
Hosted by stand-up comedian Taketo, the event featured Fujimori, who serves as the Suwa Area Tourism Ambassador. Fujimori appeared in the campaign's signature attire: a tuxedo and top hat.
Mayor Yukari Kaneko of Suwa City delivered a video message: "Today, our ambassador will introduce products that utilize Suwa's industrial technology—often called the 'Switzerland of the East'—along with a sightseeing course featuring the area's romantic legends and spots."

Taking this opportunity, Fujimori invited three comedians—Seiko (Amagami Inter), Kei Yamazaki (Aiseki Start), and Obata's Older Brother—whom he described as "troubled juniors in love," to recommend "Suwa no Kuni" to them.
Teasing them as "troublemakers who are hopeless at love," Fujimori screened a new SUWA Premium promotional video advising, "To boost your romantic skills, learn to discern things properly." The trio listened to explanations about sake cups, monoculars, and everlasting brushes, handled the items, and couldn't hide their amazement at their excellence.

Next, Fujimori distributed a "Mystery Map" introducing nine sightseeing routes. From these, he highlighted the "Love-Binding Pilgrimage" route, declaring, "I want my juniors to find love!" The trio got wildly excited, asking "Can I get a boyfriend?" and "Can I get married?" as they heard Fujimori's "love (or misguided love) quotes" and toured romantic spots. Fujimori emphatically declared "You can!!" to every question, showcasing his special envoy's authority.