The Highly Popular American Deluxe Series Returns for Its Second Installment! McDonald's Over-the-Top Limited-Time Menu

McDonald's Japan held a product launch event for the second phase of its American Deluxe Campaign at its comprehensive research facility in Tokyo on November 15. Following the first phase's "Deluxe Cheese," the second phase features the "Deluxe BBQ" series of three items developed under the concept of "overloaded with deliciousness," launching on the 22nd.

The Deluxe BBQ Beef and Chicken, featuring a bold combination of eight ingredients, offer a dynamic flavor using popular American chipotle sauce and classic barbecue sauce. They boast the largest volume among the campaign's menu items.

At the outset, Senior Manager Takanori Konoe of the National Marketing Department reported on the popularity of the first installment: "The first campaign was well-received, with many requests for regular sales, and we feel customers are enjoying it." He added, "We've also received high expectations for the second installment, so we've prepared products to meet those voices."

Shigeaki Wakana, Senior Manager of the Menu Management Department, explained, "The American Deluxe is a new burger inspired by authentic America, created to meet fans' desire for a delicious, satisfying burger. It's a product uniquely suited to McDonald's Japan, born in America and raised in Japan," introducing the features and appeal of the three new items.

Talents Jason Thick-Cut and Mayuko Kawakita, who appear in the new TV commercial airing from November 21, made an appearance at the venue sporting deluxe hairstyles that embodied the "over-the-top" feel. They celebrated the success of the first installment by breaking a ceremonial ball.

Jason expressed surprise at the Deluxe BBQ, exclaiming, "The size is shocking! It's huge—like, way too big!" with an excited look. Kahoku, who grew up in New York and has been familiar with authentic American burgers since childhood, commented, "It's an American-sized burger that delivers that satisfying feeling only a burger can give. The sauce has a spicy kick that's addictive."

After tasting the freshly made burger, Jason exclaimed with high energy, "So many toppings! It's packed with flavor! This is 'delicious-licious'!!" mixing in a pun. Kawanishi responded with an exasperated look, "I can't keep up with your energy," but added, "The size is the real appeal of this burger. It's a luxurious finish. This is the Hamburger. Exactly!" he declared in English to express its deliciousness.

 

Official Website: http://www.mcdonalds.co.jp/