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A Japanese local commercial is causing a sensation on a popular U.S. TV show!
Rakuno Mothers (Kumamoto Prefecture Dairy Farmers' Cooperative Federation) has become a huge hit on the American national TV show "The Ellen DeGeneres Show" with its local TV commercial. By early November, it had been featured on the show five times, and parody videos have been made, creating a huge buzz.
The show, a talk show that started in 2003, is hosted by Ellen DeGeneres, considered the most popular host in the United States. Superstars often appear as guests.
The "Milk Beam" episode that sparked the buzz began airing in Kumamoto and Fukuoka prefectures in June.
Children run across the fields holding glasses. When they raise their glasses to the sky, a giant cow-patterned UFO appears. The UFO's hatch opens, and with a "Boing!" sound, a cow's teat pops out, filling the children's glasses with milk. The children then drink the milk happily. The tagline is "Direct from the source, beyond delicious."
It conveys that the company handles everything from production to delivery in-house, bringing fresh milk directly to children. Within about five months of its broadcast start, the commercial gained over 500,000 views on YouTube, becoming a topic of discussion domestically.
( https://www.youtube.com/watch?v=1KPel8Wecjw )
On the October 10th broadcast of "Ellen's Room," it was first shown as an "interesting Japanese commercial," eliciting applause and laughter from the audience. On the 13th broadcast, a joke about Rakuno Mothers becoming a program sponsor led to the unveiling of a cow udder set. A performance of actually milking the cow filled the venue with cheers. The October 18th episode featured a parody video of the popular sci-fi movie "Star Wars: The Last Jedi" trailer. ( https://www.youtube.com/watch?v=cAqbhY4SHgs&feature=youtu.be )
In the fourth broadcast (on the 27th) ahead of Halloween, a girl dressed in a nipple cosplay costume that appeared in a commercial made an appearance. The interaction between the girl, who really wanted to cosplay as a princess, and Ellen made the audience laugh. ( https://www.youtube.com/watch?v=4eYAVZkCjvY&feature=youtu.be *From around 3 minutes after the start )
Furthermore, on November 2, a parody video of the trailer for the movie "Justice League" was broadcast, making it the fifth time it was introduced.
The original commercial production team commented, "We created this commercial hoping it would be loved by children in Kumamoto and Fukuoka, but we never expected it to be so well received by adults in the United States. We suspect the combination of UFOs and cows was the reason for its popularity. We are currently negotiating with Ellen herself to have her appear on the show and deliver our company's milk to her. If this happens, we are planning a surprise entrance that will amaze the audience. Please stay tuned for future developments."
Rakuno Mothers Official Website: http://www.mothers.or.jp/
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