The text of the Dentsu Inc. news release distributed on November 24 is as follows.
November 24, 2017
Dentsu Inc. Reaches Agreement to Acquire 78.8% Stake in Oksima, the Netherlands' Largest Omnichannel CRM Company
Dentsu Aegis Network, the overseas headquarters of Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Toshihiro Yamamoto; Capital: ¥74,609,810,000), has reached an agreement with the shareholders of Oxyma Group B.V. (Headquarters: Rotterdam; CEO: Jos Van Loo, hereinafter "Oxyma"), and an option for the Dentsu Group to subsequently make it a wholly-owned subsidiary.
Founded in 2000, Oxyma began with traditional marketing businesses such as campaign management and operations. It has since grown into a company with over 300 marketers, data scientists, IT specialists, and other experts, excelling in digital marketing utilizing digital media including mobile and SNS, as well as CRM consulting that transcends media channels. In the 2017 Emerce 100 ranking published by Dutch e-business/marketing industry magazine Emerce, Oksima was selected as a top performer in the fields of "Analytics," "Digital Marketing," "Email Marketing," and "Mobile & Social Content."
The purpose of this acquisition is to further enhance the position of our group's global brand "Merkle" (※) (headquartered in Maryland, USA), which supports corporate marketing activities based on data analysis, as a global leader in this service domain. We determined this acquisition aligns with Merkle's global strategy to expand the capabilities and scale of its data analytics services in the Dutch market and the European region.
Following the acquisition, we will integrate Oxyma into Merkle's global network, rename it "Oxyma, a Merkle Company," and accelerate our growth strategy in the Dutch market and the European region by strengthening collaboration with other group companies. This will also increase Merkle's specialized staff in the European region to over 1,000.
The impact of this transaction on Dentsu's consolidated results for the fiscal year ending December 2017 is expected to be minimal.
*Dentsu Inc. Aegis Network (London), which oversees Dentsu Inc. overseas operations, conducts business globally centered around 10 global network brands. These 10 brands are Carat, Dentsu (Dentsu BrandAgencies), dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum.
【Oxyma Group Overview】
Company Name: Oxyma Group B.V.
URL:https://www.oxyma.nl/
Headquarters: Rotterdam, Netherlands
Operational bases also located in Amsterdam, Breda, and Dubai, UAE
Established: January 2000
Shareholder Structure: After share acquisition, Dentsu Inc. Aegis Network 78.8%
Revenue: €29.89 million (approx. ¥4 billion) (Fiscal Year Ended December 2016)
Representative: Jos Van Loo (CEO)
Number of Employees: 311
Business Description: Provides omnichannel CRM services
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2017/1124-009399.html
