The text of the Dentsu Inc. news release distributed on December 5 is as follows.
December 5, 2017
Dentsu Inc. Reaches Agreement to Acquire 100% of Shares in Indonesia's Leading Digital Performance Marketing Company, ValueClick
Dentsu Aegis Network, the overseas headquarters of Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Toshihiro Yamamoto; Capital: ¥74,609,810,000), has reached an agreement with the shareholders of PT Valuklik (Headquarters: Jakarta; CEO: Rahul Nambiar; hereinafter "ValueClick"), a leading Indonesian digital performance marketing company, to acquire 100% of its shares.
Founded in 2012, ValueClick handles SEM (Search Engine Marketing), SEO (Search Engine Optimization), social media, and programmatic advertising. It has grown into a leading Indonesian digital performance marketing company with 55 employees. The company is a Google Premier Partner and has partnership agreements with numerous internet companies, including platform operators both within and outside Indonesia, earning high recognition across multiple sectors.
Following the acquisition, we will merge ValueClick with our group's global network brand iProspect, which specializes in digital performance marketing, to form iProspect Valuklik in Indonesia.
Additionally, under the ValueClick brand, we will merge Pinnacle—a company with strengths in digital analytics and one of Google Analytics' largest certified partners in Indonesia—with iProspect, renaming it iProspect Pinnacle.
According to the "Global Advertising Expenditure Growth Forecast" announced by Dentsu Inc. Aegis Network in June this year, Indonesia's digital advertising expenditure is projected to grow significantly in 2017 and 2018, increasing by 45.3% and 37.5% year-on-year, respectively. Digital is expected to become the second-largest advertising medium by channel in 2017, following television.
The impact of this change on the company's consolidated results for the fiscal year ending December 2017 is expected to be minimal.
*Dentsu Inc. Aegis Network (London), which oversees Dentsu Inc.'s overseas operations, conducts business globally centered around 10 global network brands. These 10 brands are: Carat, Dentsu (Dentsu Brand Agencies), dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum.
【Overview of Valuklik】
Company Name: PT Valuklik (Valuklik)
Headquarters: Jakarta, Indonesia
Established: June 2012
Shareholder Structure: 100% owned by Dentsu Inc. Aegis Network after share acquisition
Revenue: IDR 20.5 billion (approx. ¥170 million) (Fiscal Year Ending December 2016)
Representatives: Rahul Nambiar (CEO), Cleosent Randing (Founder)
Number of Employees: 55
Business Description: Provides comprehensive services in the digital performance marketing field
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2017/1205-009404.html
