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au Pitat Caravan Singing "Love Songs" Passionately in the Heart of Shibuya
KDDI held the "au Pitat Caravan Special X'mas Stage" at Shibuya 109 Event Square in Tokyo on December 23.
This caravan event promoted plans like the au Pitat Plan (a new pricing plan where the optimal flat rate from five tiers is automatically applied based on data usage) and the au Flat Plan (a plan offering large monthly data allowances at a reasonable flat rate). Visitors who took a rate diagnosis test and participated in games at the venue received merchandise featuring the "Santaro" characters, familiar from TV commercials. A "Big Peach Photo Spot" also offered photo opportunities.
After visiting Nagoya and Osaka, the caravan was held in Shibuya from the 22nd to the 24th, featuring a special Christmas-themed stage event exclusively on the final day.
The bustling venue, filled with shoppers, welcomed singer Sachiko Kobayashi, who performs the theme song "Love Song" for the TV commercial series "Santaro," and talent Fumio Umezawa.
The commercial revisits the story from Momotaro (Shota Matsuda) and Princess Kaguya's (Kasumi Arimura) first meeting to the present, with their duet song "Love Song" playing in the background.
Kobayashi, who loves the Santaro series, joked, "When I got the offer, I expected to play a princess. I was surprised to hear it was singing, and even more surprised when I found out who my partner was." Umezawa then launched into his trademark banter: "I thought, 'Why aren't they putting me on screen!' But duetting with the diva is an honor."
Though it was their first duet together, Umezawa described the recording as "amazingly smooth and natural," joking, "Didn't these two date in a past life?"
After learning about au's affordable rate plans, Umezawa dropped a bombshell: "I want to switch to a smartphone right away. I even promised a certain woman I would." Kobayashi could only laugh.
When asked about "the love between the two of you" in reference to the song, Kobayashi answered "love for costumes," explaining, "I want people to enjoy the costumes along with the song." Umezawa, aware of his excessive love for his child, answered "love for my daughter."
Umezawa shared a recent anecdote about his daughter's marriage: initially thinking "No way am I approving this!", he was impressed by the man's guts for properly greeting him—the very man he considered "the number one guy I never want to be a father to".
The two passionately sang "Love Song" in the heart of Shibuya, watched by a large crowd. Though they differ in food preferences and daily habits,
From the moment we met, it just clicked
Even before we met, it just clicked
Love just clicked without us even noticing
It just clicked—our love song"
set to a lighthearted melody.
The two energized the crowd with lively banter and a perfectly synchronized duet, promoting the song: "The lyrics are easy to remember, so we hope everyone will sing along," and "Just like the song, please consider au's rate plans."
At JOYSOUND karaoke, they're running a collaboration (until year-end) where Kobayashi and Umezawa become the wallpaper in "au Pitat Rooms" available exclusively at select locations.
au CM Site: https://www.au.com/pr/cm/
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