Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
Daimaru "300-Year Closet" Calling for submissions of cherished items you wish to leave behind 300 years from now
Daimaru Matsuzakaya Department Stores held a presentation for its "300-Year Closet" project, commemorating Daimaru's 300th anniversary, at its Daimaru Tokyo store in Chiyoda Ward on December 21.
This project involves Daimaru preserving items connected to the department store and their associated stories as symbols of "happy shopping experiences at Daimaru" for the next 300 years, passing them down to future generations. While the store has held various anniversary events this year, this project serves as the culmination.
Items envisioned for the closet include pieces tied to life milestones and their stories, such as "a dress purchased for a first date," "a wristwatch received as a job-hunting gift," or "a kimono passed down from a grandmother."
President Tatsuya Yoshimoto expressed his enthusiasm for this long-term project: "Daimaru has always been there for our customers' special occasions, helping to enrich their lives. This project is a new challenge for our customers, one only possible because Daimaru is celebrating its 300th anniversary. We are determined to make this happen." He explained the purpose is "to convey our resolve to continue existing for the next 300 years, just as we have until now, to help each and every customer find happiness."
Taro Sawada, Director and Managing Executive Officer/Head of the Future Staples Research Institute, presented details of the project.
Submissions of items and their stories will be accepted until the end of January 2018 via a dedicated website or by mail. Several items will be selected from the submissions, and videos capturing these items and their stories will be created and published on the dedicated website starting in April 2018. The items and stories are scheduled to be exhibited in the "300-Year Closet" to be installed in the main building of Daimaru Shinsaibashi Store, which will be completed in autumn 2019.
The special website ( https://300closet.jp/ ) features an interview video with internationally renowned media artist and researcher Yoichi Ochiai explaining the project.
Was this article helpful?
Share this article
