Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
At year's end, tune in to TOKYO FM to experience the words of our radio commercials.
TOKYO FM will broadcast "20-Second Dance: Radio CMs You Feel Through Words 2017-2018" from 3:00 PM to 3:55 PM on December 28th. (JFN network nationwide 38 stations; FM Tochigi and FM Okinawa will air at different times)
This program will showcase the radio commercials that energized radio in 2017, reflecting on the year's atmosphere and looking ahead to the future of radio advertising.
The program features comedian Daisuke Toyama of the trio Grunge, poet and sociologist Kairyu Mizunada, and Dentsu Inc. Creative Director Wataru Yamamoto.
Toyama, known as "Principal Toyama," serves as the main personality on the popular JFN program "SCHOOL OF LOCK!" Minashida, a recipient of the Nakahara Chuya Award among others, also works under her real name, Rieko Tanaka, in sociology. Yamamoto is a legend in radio advertising, having won the Grand Prix at the Cannes Lions International Festival of Creativity.
The program will revisit representative radio commercials from recent years, featuring commentary from Yamamoto, who has reportedly produced as many as 100 radio commercials in a single year.
Additionally, under the "Radio Lovers Project" launched with the aim of introducing more people to the medium of radio, the program will broadcast radio commercials created by young creators at Dentsu Inc. specifically for the younger generation.
Radio commercials move people's hearts using only sound.
As the year draws to a close, why not take a moment to listen to radio commercials you might not normally hear all at once and immerse yourself in their unique worlds?
TOKYO FM Official Website: http://www.tfm.co.jp/
Was this article helpful?
Share this article
