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Coca-Cola Launches PyeongChang Olympics Support Campaign Haruka Ayase as a Figure Skater!?
Japan Coca-Cola launched its "Coca-Cola" PyeongChang Olympics support campaign on January 8. Continuing last year's theme of "Our Coke is the best in the world," it conveys how Coca-Cola's deliciousness brings special moments.
The campaign features actress Haruka Ayase, the face of Coca-Cola, and former world champion figure skater Daisuke Takahashi. Alongside airing their first-ever joint TV commercial, "The Stage of Dreams," the campaign will also include in-store visuals, digital ads, and other initiatives.
The commercial depicts Ayase as a figure skater preparing for an Olympic competition, with Takahashi as her coach. Just as viewers think they've teamed up for the big stage, the story reveals it was actually a dream Ayase had while dozing off during a TV viewing session with friends. When she wakes up from her dream, she cheers with a Coca-Cola on ice in her hand and makes a victory pose for the athletes' performance, getting excited with her friends. It conveys the appeal of drinking Coca-Cola while watching the games.
The song is "The World Smiles at You," a new song by the popular female vocal group Little Greer Monster. Written specifically for Coca-Cola, the song will be used as the annual image song and will be featured in various Coca-Cola commercials broadcast in 2018.
After filming the commercial, Ayase commented, "I was happy to wear the figure skater's costume, but at the same time, I could imagine how nervous the skaters must feel. I want to watch the Pyeongchang Games enthusiastically with my family while drinking Coca-Cola." Takahashi said, "It was fun because I don't usually get called 'Ayase!' in everyday life. If I don't go to Pyeongchang as a caster, I want to have a viewing party with my friends. Coca-Cola is definitely delicious to drink while watching the games."
Official Website: http://www.cocacola.jp/
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