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Ontex New TV Commercial Lord Demon, an unexpected 7:3 split!?
Ontex, which handles total renovations for homes, buildings, and condominiums, began rolling out its new TV commercial "Viewer" edition featuring multi-talented artist Lord Demon across six regions nationwide starting January 6th.
This new commercial is the latest installment in the series, following the "Durability" and "Design" editions aired since August 2017.
Past article: https://dentsu-ho.com/articles/5398
Once again, only Lord Demon's head appears as a "house." A salesman asks Lord Demon to appear more human-like because viewers are scared. Though confused, Lord Demon reappears with makeup slightly more human-like. And his hairstyle is unexpectedly a 7:3 part!
This episode highlights the freedom of design and quality in exterior wall renovations.
Initially, the Lord was reluctant about the "human-like makeup," but after persistent negotiation by the filming staff, he gave his "OK." After the transformation, he reportedly seemed both embarrassed and amused by his first-ever office worker-style "7:3 part."
Official Website: https://www.ontex.co.jp/
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