Target niche markets!

Continuing from last time, we introduce the 10 major digital trends of 2018 from Dentsu Inc. Aegis Network's "TOP 10 TRENDS" report.

As new business models like Airbnb and Uber approach their 10th anniversaries, other companies seem to be starting to emulate niche business models that can generate significant profits even on a small scale. Examples include the luxury market and B2B sectors. Here are a few brief examples.

Plum Guide is the luxury version of Airbnb. To be listed in this guide, properties must pass a checklist of 150 items, including shower water pressure and the quality of linens.

Services like "Appear Here" and "Storefront" leverage the Airbnb business model to rent retail space for pop-up stores. Users can find suitable locations, and the rental process is notably straightforward.

CoWorker is the shared office version of TripAdvisor. Users can find workspaces and read user reviews on this site.

"Trouver Le Bon Taureau" is, believe it or not, a dating app for bulls!
Farmers can list their bulls for rent to other farmers.

Over the past decade, the effectiveness of many digital business models has been proven. It might be worth considering whether there are new business models that could work for your own industry.