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Coca-Cola Recreating PyeongChang Olympic highlights with ice sculptures
The Coca-Cola System is running its "#Coke Ice Highlights" campaign at the Metro Promenade in Shinjuku Station on the Tokyo Metro Marunouchi Line from February 12 to 18. During the PyeongChang Olympics, the campaign recreates and displays the excitement and emotion of the previous day's competition highlights as ice sculptures the following morning.
The company is currently running its "PyeongChang 2018 Winter Olympics Support Campaign" themed "Our Coke is the World's Best." This event, using "ice" as a symbol of Coca-Cola's deliciousness, is part of that campaign.
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On the first day, an ice sculpture of the PyeongChang Olympics official mascot "Suhorang" was displayed in a showcase at the location, delighting passersby.
That same day, Japan's medal rush continued: Daichi Hara won the first-ever bronze medal in men's freestyle skiing moguls, Miho Takagi took silver in women's 1500m speed skating, and Sara Takanashi earned bronze in women's ski jumping. On the 13th, an ice sculpture themed around speed skating appeared with the message "Japan Boils Over with Three Medals!".
Passersby stopped to take commemorative photos with the ice sculpture, seemingly reliving the excitement of the previous day.
The ice sculpture was chosen from the highlights of that day's intense competitions. Using electric drills, chainsaws, chisels, and other tools, it was carved from a large ice column overnight into the early morning.
The sculptor who single-handedly created the speed skating statue commented, "This was my first time deciding the composition on the spot and creating it. It was nerve-wracking, like a one-shot deal at the Olympics. I hope people can feel the dynamism and sense of speed."
It will be exciting to see what masterpieces emerge during the event.
At the venue, sampling will be offered on a first-come, first-served basis on the 15th and 18th. If a Japanese athlete wins a gold medal the day before, 50 people will receive a "Limited Edition Ouchi Coke Set" and 430 people will receive Coca-Cola. If no gold medal is won, 720 people will receive Coca-Cola.
Event site:
http://www.cocacola.jp/olympic2018/event/
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