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Pyeongchang TV Broadcast With gold medals for Hanyu and Kodaira, Peak ratings exceeded 40%!
On February 17, the live broadcast of the men's figure skating free skate at the PyeongChang Olympics on NHK General recorded an average viewership rating of 33.9% in the Kanto region and 31.7% in the Kansai region. (All figures from Video Research Ltd.)
Photo = Fort Kishimoto
The peak instantaneous ratings were recorded immediately after the competition ended, when gold medalist Yuzuru Hanyu embraced his coach, silver medalist Shoma Uno, and bronze medalist Javier Braverman of Spain. The ratings reached 46.0% in the Kanto region (at 2:10 p.m.) and 44.6% in the Kansai region (at 2:13 p.m.).
In addition, the average viewership rating for the women's 500-meter speed skating event, which was broadcast live by the TBS network on the 18th, was 21.4% in the Kanto region and 20.5% in the Kansai region. The highest instantaneous viewership rating was recorded immediately after Nao Kodaira won the gold medal, with 34.6% in the Kanto region (9:34 p.m.) and 36.5% in the Kansai region (9:35 p.m.).
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