[Participants Wanted] Multilingual Translation AI Transforms Inbound SNS Marketing! Seminar Held

NTT East Japan will hold the BUSINESS CONFERENCE 2018 "Inbound Marketing Using Foreign Language SNS" at Bunkamura in Shibuya, Tokyo, on March 14th. It targets individuals working on inbound tourism and regional revitalization within companies and local governments. Registration is required and free of charge, but will close once the 70-person capacity is reached. Apply to participate here.

In recent years, the languages and nationalities of foreign tourists visiting Japan have diversified, making "accurate multilingual translation" a challenge for both analysis and information dissemination. To address this, NTT East Japan Inc. collaborated with Dentsu Inc. Social Insight Lab to conduct a trial using its AI translation service "Hikari Cloud cototoba" (hereafter cototoba).

Specifically, multilingual SNS big data was translated using cototoba, and the preferences and opinions of foreign visitors regarding tourist destinations were analyzed from the vast dataset. Based on this, the trial verified whether it could be used to create new sightseeing routes from the perspective of foreign visitors and to promote tourism resources.

The seminar will feature presentations including "Future Prospects Revealed by the Multilingual SNS Marketing Trial," which introduces the trial results, as well as keynote speeches.

BUSINESS CONFERENCE 2018 "Inbound Marketing Utilizing Foreign Language SNS" Overview
Date: March 14, 2018 | Starts at 3:45 PM (Registration opens at 3:15 PM)
Venue: Shibuya Bunkamura Orchard Hall Buffet
Capacity: 70 people
Organizer: NTT East
Registration: https://flets.com/ict-semi/
*If applications exceed capacity, a lottery will be held. Selected applicants will receive notification via email.
※Business cards must be presented at the reception desk on the day of the conference.
Inquiries: BUSINESS CONFERENCE 2018 Secretariat
Phone: 03-6427-2882 (Hours: Weekdays 10:00 AM - 5:00 PM)
Email: semi-ml@east.ntt.co.jp

【Program】

Part 1: Keynote Speech (3:45 PM - 4:25 PM)
"Current State and Future of Marketing Utilizing SNS"
Mr. Mizuto Kato, Head of Information Services Industry, Twitter Japan

Part 2: Presentation (4:30 PM - 5:30 PM)
"Future Prospects Revealed from Multilingual SNS Marketing Trials"
Mr. Rui Egashira, Senior Consulting Manager, Dentsu Inc.
Ms. Mikiko Yamamoto, Section Manager, Business Development Division, NTT East

Part 3: Networking Session (5:30 PM - 7:30 PM)
*Please note that the program is subject to change without prior notice.

[Trial Overview]

1. Translate social media posts about "Tohoku Region Tourism" by foreign visitors to Japan, primarily Taiwanese, into Japanese using the AI translation engine "cototoba".
2. Analyze the translated SNS posts using the expertise of Dentsu Inc. Social Insight Lab.
3. With the cooperation of Peach Aviation, content such as hidden gem tourist spots, based on the analysis results of foreign-language SNS big data, is reflected on "COMOMO," the travel platform for foreign visitors to Japan operated by the company. Effectiveness is verified by observing changes in the consumption behavior of foreign visitors who viewed the content.

COMOMO: Travel Platform for Inbound Tourists (Supports 4 Languages)