The 71st Dentsu Inc. Advertising Awards Now accepting entries

March 1st: Applications opened for the 71st 'Dentsu Inc. Advertising Awards'.
Application deadline: April 2nd (Film ads aired in the Tokyo area during the first half of the year must be submitted by March 16th)
Established in December 1947, this is Japan's oldest comprehensive advertising award. It aims to broaden paths for solving advertisers' challenges and contribute to the development of Japan's industry, economy, and culture by honoring advertisers who have implemented outstanding advertising communication. Awards include the Comprehensive Advertising Dentsu Award, the Advertising Dentsu Award Special Prize, Advertising Dentsu Awards, Grand Prizes, and Excellence Awards for various categories, as well as Regional Awards.

Reflecting changes in the advertising industry, the categories and divisions are reviewed annually. This year, six categories with 22 divisions were established under "Creative Categories," and two categories with four divisions were established under "Planning Categories."

[Eligible Works]
Advertising campaigns implemented between April 1, 2017, and March 31, 2018
(For Activation Planning only: initiatives implemented between March 1, 2017 and March 31, 2018)

[Entry Categories]
Creative Categories = Newspaper Ads, Magazine Ads, Audio Ads, Film Ads, OOH Media Ads, Digital Media Ads

Planning Categories = Activation Planning, Innovative Approach

Key changes this year include renaming radio ads to "Audio Advertising" and TV ads to "Film Advertising." Additionally, entries now include works broadcast or released by stations outside the National Association of Commercial Broadcasters in Japan. Other changes include category eliminations and name changes. Details are available on the Advertising Dentsu Awards website ( https://adawards.dentsu.jp/).