'Communicating: A Guide to PR in Japan' 8th Edition Now Available Domestically and Internationally

The English-language guide explaining Japan's PR landscape, 'Communicating: A Guide to PR in Japan' 8th Edition (Published by Wiley Publishing Japan, Edited by Dentsu Inc. Public Relations), went on sale March 1st at bookstores nationwide, overseas Kinokuniya stores (select locations), and the Kinokuniya Web Store.

A5 size, 139 pages, ¥3,500 + tax, ISBN 978-4-939028-50-2

This definitive English-language guide has explained Japan's media and communication landscape for over a quarter-century since its first edition in 1988. It has served as a reference for PR professionals at many foreign companies and organizations explaining Japan's environment to their home country communications teams, and for foreign PR managers newly assigned to Japan.

This 8th edition was edited by PR practitioners and journalists from five countries: the United States, the United Kingdom, Japan, Australia, and Finland. It covers the latest Japanese media landscape and introduces PR practices unique to Japan influenced by its cultural and social background and laws, along with PR case studies from foreign companies and organizations.

The 7th edition, published in 2015, won the PR industry award "Golden World Awards for Excellence (GWA)" (organized by the International Public Relations Association), earning high acclaim within the international PR community.

Written from a foreign perspective, this guidebook provides a quick understanding of Japan's PR landscape, distinct from that of the author's home country.

Contents of Communicating: A Guide to PR in Japan

■Table of Contents
Introduction, PR in Japan, Major PR Firms in Japan, Selecting and Working with PR Firms

<Part I: Japanese Media>
Overview of Japanese Media, Newspapers & Magazines, News Agencies, TV, Radio, Media Groups, Digital & Social Media, Press Clubs, Foreign Correspondents in Japan, Foreign Media Correspondents Based in Tokyo, Wire Services, Key Points for Engaging with Japanese Media

<Part II: Stakeholder Communication>
Research, Internal Communications, B2C Marketing, B2B Marketing, IR, Corporate Citizenship, Public Affairs, Crisis Communications, Advertising, Glossary

＜Appendix＞
Useful Contacts, Japan Data