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Dentsu Inc. launches cross-functional internal organization to advance blockchain technology business applications
The text of the Dentsu Inc. news release distributed on February 28 is as follows.
February 28, 2018
Dentsu Inc. Launches Cross-Functional Internal Organization to Advance Business Applications of Blockchain Technology
- Promoting Business Development in Collaboration with FINOLAB Inc. Member Startups and Others -
Dentsu Inc. (Head Office: Minato-ku, Tokyo; President: Toshihiro Yamamoto) will establish an internal cross-functional organization, the "Dentsu Blockchain Community" (DBCC), effective March 1. This initiative aims to further enhance expertise and accelerate business utilization of blockchain technology (a decentralized infrastructure technology for value exchange built on internet technology), which the company has researched and addressed on a case-by-case basis since 2015.
Blockchain is expected to significantly impact all industries. We believe new blockchain-based businesses will emerge even within the advertising and communications domain, our core business.
FINOLAB Inc., Japan's first and largest FinTech industry hub, in which our group is deeply involved in its establishment and operation, already hosts several startups focused on blockchain technology applications. Going forward, DBCC aims to develop new solutions for the advertising business by deepening collaboration with these startups and others to leverage blockchain technology.
Furthermore, we have welcomed Ryutaro Hatanaka, former Commissioner of the Financial Services Agency, as an advisor to DBCC. We will advance the research and development of blockchain technology with guaranteed reliability.
■DBCC Logo
※Japan's first and largest FinTech industry hub, established and jointly operated by Mitsubishi Estate Co., Ltd., Dentsu International Information Services, Inc., and Dentsu Inc. in February 2016. Currently, 44 FinTech startups participate, alongside 10 corporate members, driving open innovation daily.
( http://finolab.jp )
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2018/0228-009477.html
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