Publication of "PR Thinking: Essential Knowledge for the Digital Age"

"PR Thinking: Essential Knowledge for the Digital Age—New Rules That Make People and Media Want to Share" ( Publisher: Shoeisha; Authors: Yumi Izawa and Yohei Nemoto, both of Dentsu Inc. Public Relations) was released on March 15.

B6 size, 208 pages, ¥1,480 + tax, ISBN 978-4-7981-5568-5

In Japan, while the term "PR" is commonly heard, its usage and interpretation vary widely. This can sometimes lead to problems. The authors divide PR into "thinking" and "methods," organizing it simply and systematically from strategy to methods to verification.

This book explains a new methodology developed around "PR Thinking," incorporating concrete case studies. PR Thinking is defined as "considering how the world will react to your company's brand based on its statements and actions."

The book states, "PR is LOVE ME." True to this phrase, the book serves as the new standard reference for PR in the digital age, where information flow structures have become complex. It features a reader-friendly structure, making extensive use of charts. It is an essential read not only for PR professionals but also for executives and managers across all departments.

Overview of "PR Thinking: Essential Knowledge for the Digital Age - New Rules That Make People and Media Want to Share"

Introduction: "PR Thinking" Will Change Your Work Starting Tomorrow!
Chapter 1: What Exactly Is PR? ~ The Essential Sociology of PR History You Need to Know ~
Chapter 2: Method 1 for PR Thinking: The Eclipse Model
Chapter 3: Method 2 for PR Thinking: PR IMPAKT
Chapter 4: Method 3 for PR Thinking: Emotional Triggers
Chapter 5: Practical Applications of PR Thinking: Success Stories Galore
Chapter 6: The Absolute Basics of "PR Techniques"
Chapter 7: PR Techniques for the Digital Age
Chapter 8: Mindset for Becoming a "PR Master"