Dentsu Inc. agrees to acquire 100% stake in Chilean digital agency White Label

The text of the Dentsu Inc. news release distributed on April 27 is as follows.

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April 27, 2018

Dentsu Inc. Reaches Agreement to Acquire 100% of Shares in Chilean Digital Agency "White Label"

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Toshihiro Yamamoto; Capital: ¥74,609.81 million) has reached an agreement with the shareholders of Chilean digital agency White Label MKT SpA (Headquarters: Santiago, Founder and CEO: Alejandro Garcia, hereinafter "White Label") to acquire 100% of its shares through its overseas headquarters, Dentsu Inc. Aegis Network.

Founded in 2012, White Label specializes in SEO (Search Engine Optimization), SEM (Search Engine Marketing), CRO (Conversion Rate Optimization), social media utilization, and programmatic advertising. Guided by the motto "All advertising effectiveness can be measured," the company has achieved remarkable growth by providing data-driven solutions to client companies.

It now employs 30 staff members and is one of the leading agencies in Chile's digital performance marketing sector.

Following the acquisition, we will integrate White Label into our global network brand iProspect (headquartered in London, UK), which specializes in digital performance marketing, establishing it as iProspect's Chilean office. The brand name will be changed to "iProspect Chile."

Our group recently announced the acquisition of US-based M8, which also operates in Latin America. Together with these companies, we will accelerate our growth strategy in the region.

The impact of this matter on the Group's consolidated results for the fiscal year ending December 2018 will be minimal.

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*Dentsu Inc. Aegis Network (London), which oversees Dentsu Inc.'s overseas operations, conducts business globally centered on 10 global network brands. These 10 brands are: Carat, Dentsu (Dentsu Brand Agencies), dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum.

 

【White Label MKT SpA Overview】
Company Name: White Label MKT SpA
Headquarters: Santiago, Chile
Established: January 2012
Shareholder Structure: After share acquisition, Dentsu Inc. Aegis Network 100%
Revenue: 1.41 billion Chilean pesos (approx. ¥260 million) (Fiscal year ended December 2017)
Representative: Alejandro Garcia (Founder and CEO)
Number of Employees: 30
Business Description: Provides comprehensive services in the digital performance marketing field

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Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2018/0427-009528.html