McDonald's Japan This summer, the seasonal staple "Loco Moco" series will be available for a limited time.
McDonald's Japan will offer its popular summer staple, the "Loco Moco" series, for a limited time starting July 11. Additionally, it will run campaigns including a retweet campaign where participants can win McDonald's gift cards and receive Loco Moco coupons, free Loco Moco tasting coupons distributed at stores in regions that broke high temperature records, and a campaign where participants can obtain event tickets for "Pokémon GO."
A campaign announcement event was held at the company's Tokyo facility on the 4th, ahead of the launch.
Marketing Division Manager Mami Sakashita stated, "In line with the 'Hot Stuff! Loco Moco' title, we'll deliver a sizzling presentation. McDonald's proposes not just cooling down during the hot summer, but getting even hotter and having fun," before introducing the new menu and campaign details.
The lineup features the "Loco Moco," boasting authentic thick-cut beef, a powerful egg, and savory gravy sauce; the "Cheese Loco Moco" with added cheddar cheese; the new "Spicy Loco Moco" with a special sauce containing jalapeño and chili peppers plus smoky bacon; and the Blue Hawaii-flavored MacFizz. All eight items, excluding the newly introduced Wild BBQ-flavored Shaka Shaka Potatoes, are officially recognized by the Hawaii Tourism Authority.
Mitsue Varley, Deputy Director of the Hawaii Tourism Authority, stated, "After trying it in Japan last year, I've been telling friends in Hawaii, 'If you go to Japan, you absolutely must try it.' It was even featured in local newspapers, so Hawaiians visiting Japan this summer are looking forward to it," highlighting how the Japan-exclusive menu is gaining attention even in the birthplace of Loco Moco.
At the venue, musician Takanori Nishikawa, who stars in the campaign commercial, appeared alongside two members of the special unit Loco Moco Revolution (LMR), performing to Nishikawa's music. Just as they were about to strike their signature pose, talent Minami Takahashi burst onto the stage. Seizing the center position, she declared, "I absolutely love McDonald's, so Nishikawa-san is being unfair. I want to be center again after so long!"
Donald, who knew Takahashi from past campaigns, commented, "LMR's formation is hot news. Takamina-chan takes the center position, right?" This upset Nishikawa, who declared with ambition, "This year it's me. I don't even need Donald. By summer, I'll dye my hair red like Donald and become president, not just a CM character."
Breaking up the endless squabbling, the MC proposed, "The winner of the food review battle gets to be center."
After tasting the Loco Moco, Nishikawa raved, "You can tell the patty is 1.7 times thicker the moment you pick it up. The gravy sauce pairs perfectly with the patty—a fantastic combination." Takahashi fired back with his own passionate comment: "It's the true essence of Hawaii. The moment it hits your mouth, happiness and heat spread through you. The cheese-filled bun is irresistible. It's addictive."
In another series product tasting report, the battle was too close to call. Defying expectations, Shigeaki Wakana, Senior Manager of the Menu Management Department and the judge, declared Takahashi the winner.
Unconvinced, Nishikawa passionately appealed, "There's no one else but me for center. LMR trusts me too." After a re-evaluation, both were declared winners in a tie. Nishikawa commented, "What a wonderfully staged contest, thank you," drawing laughter from the audience.
Official Website:
http://www.mcdonalds.co.jp/campaign/locomoco/
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