Dentsu Inc. Ventures invests in Super Highway Labs, an Indian company operating an on-demand smart mobility bus service.

The text of the Dentsu Inc. news release distributed on July 30 is as follows.

July 30, 2018

Dentsu Ventures 1 Global Fund (hereinafter "Dentsu Ventures"), a corporate venture capital fund managed by Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Toshihiro Yamamoto), has invested in Super Highway Labs Pvt. Ltd. (Headquarters: Gurgaon; Co-founder and CEO: Amit Singh, hereinafter "Super Highway Labs")

Super Highway Labs provides a smart mobility bus service where passengers can book in advance via a mobile app to be picked up at their desired location by an air-conditioned bus. Offering affordable, easily secured seats and safe, comfortable commutes to work or school, the company has rapidly expanded its passenger base and network of contracted bus companies since launching in 2015. Currently, the company has expanded its operations beyond the Delhi metropolitan area to seven other cities in India, achieving an average of approximately 50,000 passengers and over 700 buses in operation daily.

Standard bus service (left) and Super Highway Lab's bus service (right)

Moving forward, Dentsu Inc. Ventures will support Super Highway Lab's business expansion, which also contributes to alleviating urban congestion and air pollution. Concurrently, the two companies will jointly advance new business development in the urban mobility sector. This includes developing innovative marketing solutions leveraging mobility data and creating media initiatives unique to the bus environment during daily commutes.

Overviews of Super Highway Lab and Dentsu Inc. Ventures are as follows.

<Super Highway Labs Overview>
Company Name: Super Highway Labs Pvt. Ltd.
Headquarters: Gurgaon, Haryana, India
Representative: Amit Singh, Co-founder and CEO
Business Description: Provides "Shuttle," an on-demand smart mobility bus service via mobile app
URL:https://ride.shuttl.com/

<OVERVIEW of Dentsu Ventures>
Name: Dentsu Ventures Global Fund I
Fund Size: ¥10 billion
Fund Formation Date: April 2015
Operation Period: Planned for 10 years until March 2025
Investment Regions: Global investments including the U.S., Europe, Japan, and Asia
Investment Stage: Primarily seed/early stage, while also including mid/late stage for a broad, balanced investment approach
Investment Areas:
(1) Areas with the potential to transform the broader marketing/communications business
(2) Innovative, high-potential new domains, even if not fitting the above
URL:http://dentsu-v.com/

End