Japan eSports Union (JeSU) appoints Dentsu Inc. as its dedicated marketing agency
The text of the Dentsu Inc. news release distributed on August 9 is as follows.
August 9, 2018
Dentsu Inc. (Head Office: Minato-ku, Tokyo; President and CEO: Toshihiro Yamamoto) has been appointed as the exclusive marketing agency for the Japan e-Sports Union (JeSU) (※1) (Head Office: Chuo-ku, Tokyo; Chairman: Hideki Okamura).
As its marketing partner, Dentsu will leverage its extensive expertise and know-how cultivated over many years in content and sports businesses. The company will contribute its full group capabilities to further develop esports in Japan, focusing on areas such as formulating marketing plans and sponsor sales.
As of today, KDDI Corporation, Suntory Holdings Limited, Lawson, Inc., Third Wave Co., Ltd., BEAMS Co., Ltd., and Indeed Japan K.K. have been confirmed as official sponsors of the Japan e-Sports Union.
＜What is eSports?＞
An abbreviation for electronic sports, it refers to competitive gaming viewed as a sporting event. It is a sport accessible to anyone regardless of physical characteristics or gender, enjoying immense popularity overseas, particularly among the younger millennial generation.
Currently, there are approximately 380 million esports fans worldwide, and this number is projected to grow by about 1.5 times over the next three years (※2).
At the "18th Asian Games 2018" held in Jakarta and Palembang, Indonesia, from August 18 to September 2, 2018, eSports was featured as a demonstration sport. It has been announced that it will become a medal event at the next Asian Games, scheduled for Hangzhou, China, in 2022. Furthermore, with the potential for inclusion as an official event at the 2024 Summer Olympics in Paris, momentum is building globally toward its Olympic recognition.
End
※1 About the Japan e-Sports Union (JeSU)
Established in spring 2018, its purpose is to enhance the competitive abilities of the Japanese people and promote the spirit of sports through the advancement of eSports in Japan.
It promotes: 1) Research, studies, and awareness campaigns on eSports promotion; 2) The spread of eSports competitions; 3) Issuing professional licenses and certifying competitions; 4) Support for developing eSports athletes; 5) Collaboration with relevant parties in the eSports field.
Furthermore, with the goal of having eSports adopted as an official event not only in the Asian Games but also in the Olympics, JeSU is actively implementing measures to enable the dispatch of national teams and the supply of domestic game titles.
For details, visit https://jesu.or.jpをご覧ください.
※2 Source: Newzoo 2018 Global eSports Market Report
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2018/0809-009581.html
Was this article helpful?
Share this article
