instax "Cheki" Series Taylor Swift Appears in New TV Commercial
Fujifilm will air a new TV commercial for its "instax 'Cheki' series" instant cameras, which print photos on the spot, titled "Now or never." starting August 25.
The commercial features Taylor Swift, the global partner for instax and an American singer. This marks Swift's first appearance in a Japanese TV commercial.
The commercial depicts Swift, an avid Instax user, reminiscing while looking at prints in her daily life and enjoying photography backstage during her tour. It expresses the appeal of Instax alongside the message "Now or never."
On the commercial's premiere date, the company will launch a dedicated website ( http://ts.instax.com ) for the Swift-led promotion. The site will feature the commercial, Instax photos taken by Swift, and campaign information.
In early September, the website will announce a campaign offering tickets to Swift's November Japan tour, for which Fujifilm is the title sponsor.
From October 12 to 25, FUJIFILM SQUARE in Minato Ward, Tokyo, will host a photo exhibition featuring images from Swift's world tour and a one-of-a-kind Instax print taken by Swift herself.
On October 20, the company will release the Taylor Swift Edition of the instant camera "instax SQUARE SQ6," designed and supervised by Swift herself.
The SQ6 features a black-based body with a pattern resembling the English newspaper design used on the cover of Swift's latest album CD. The back reproduces Swift's handwritten signature. Original film featuring Swift's signature will also be released simultaneously.
Official Cheki Website: http://instax.jp/
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