Beat Takeshi & Takuya Kimura serve as ambassadors Ryoma Golf releases its "Unwavering" iron

Ryoma Golf, a manufacturer of golf clubs, will release its first iron set, the "Ryoma Iron," on October 29. Ahead of this, the company held a product launch event at Park Hyatt Tokyo in Shinjuku Ward on August 28.

For the launch, alongside Beat Takeshi, the company's existing brand ambassador, Takuya Kimura was appointed as the new brand ambassador. He was chosen as someone who embodies the new product's key features: "straight and unwavering," "unmatched high functionality," and "sharp beauty." Kimura made a special appearance at the event.

In the new TV commercial, Takeshi and Kimura face each other on a bare, straight road. Takeshi growls, "Get out of my way," to which Kimura responds, "I've decided to go straight ahead," standing his ground to express the unwavering iron.

At the outset, President Toshio Tanimoto stated: "We've created an unprecedented, groundbreaking iron. Our company has focused solely on wood clubs until now because we couldn't produce an iron that truly delivered a noticeable difference in performance. Finally, we've achieved something we're satisfied with. Even on a mishit, the special head structure minimizes the error. That momentary 'Oh no!' turns into 'Huh? It's actually okay.' We've applied the unique technology cultivated through driver development to the iron."

Takeshi revealed, "Years ago, I asked President Tanimoto to make irons, but he's a cautious man, so development took time. But Ryoma Golf truly delivered. Waiting until they had something truly satisfying was worth it."

When Kimura mentioned, "I'd love to play a round with Takeshi-san someday," Takeshi quipped, "If we try to play together, that noisy Sanma guy always barges in," drawing laughter from the audience.

Regarding the new commercial, Takeshi commented, "It's like a scene from Outrage. The dialogue plays on the iron not bending, which is funny." Reflecting on the shoot, Kimura said, "I felt Takeshi-san's intensity. Only a single path was set up in the studio, and facing Takeshi-san there was nerve-wracking. Plus, what he says there is 'Get out of the way, will ya?' It was electrifying. "Normally, you'd move. You'd definitely move," he emphasized.

When asked for advice as an ambassador, Takeshi immediately replied, "When you're not in good form, don't bring your Ryoma Golf clubs," making the audience laugh.

Takeshi also said, "President Tanimoto is from the same engineering background as me. He develops clubs based on his expertise in fluid dynamics and center of gravity, so even if you don't swing hard, it flies out with a bang. I hope they continue to incorporate science into performance." To this, Kimura responded, "President Tanimoto himself embodies the slogan for this commercial, 'Stay steady.' Even on the day of the commercial shoot, he said, 'This is just a club for filming. There's still room for improvement, so I'll tweak it.' He's constantly pursuing the best. The company's top executive has the most craftsman-like spirit of anyone."

Responding to requests from the audience, Kimura demonstrated a golf shot. "Golf might seem intimidating or have a price barrier, but it's a sport for all ages and genders. Once you get the equipment, you can enjoy a unique form of communication you can only get through it," he said.

Takeshi playfully concluded, "Golf is enjoyable at any age. Even if you're bedridden, you could have someone carry you and just figure out how to hit the ball then. I want to play golf without worrying about bothering anyone!"

 

Official Website: https://www.ryomagolf.co.jp/