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New Menu Item "Golden Moon Viewing Burger" Arrives Mr. Murata Gives It High Praise!
Starting August 29, McDonald's Japan will add a new menu item, the "Golden Moon View Burger," to its popular autumn seasonal Moon View Burger, offering it for a limited time.
Ahead of the launch, the company held a presentation at its Tokyo facility on the 24th.
Executive Officer Takeshi Komuro of the Marketing Department stated, "This year, we've prepared three confident creations," introducing the "Golden Tsukimi Burger" featuring a bun with a rich aroma from fermented butter and thick-cut melted cheese, along with the "Tsukimi Burger" and "Cheese Tsukimi," which underwent their first renewal last year after 26 years of sales. He further announced the new release of the carbonated drink "McFizz/McFlot Kyoho Grape," adding, "We hope you enjoy these drinks together to further celebrate the arrival of autumn."
During the talk session, WBA World Middleweight Champion Ryota Murata appeared as a guest. When the host, seeing the real championship belt draped over Murata's right shoulder, remarked, "That's not the Golden Tsukimi... is it?", Murata responded, "Are you going to play along with this bit...?" sparking laughter in the venue.
Murata, who openly admits to loving Tsukimi Burgers, shared childhood memories: "I always ate Tsukimi Burgers this season. Seeing the commercials made me and my brother run to McDonald's often." He expressed his fondness, saying, "Tsukimi Burgers make you feel the season, making them twice as delicious. The egg adds a luxurious touch."
After tasting the Tsukimi Burger, Murata offered a boxer-like comment: "Undeniably delicious. Food this tasty is the enemy of weight loss." He then picked up the Golden Tsukimi Burger, delivering a professional-level food review: "This melt-in-your-mouth texture looks delicious already. I'm also looking forward to the fluffy bun." He praised it, saying, "The Tsukimi Burger is twice as delicious, but this is three times as delicious. The melted cheese pairs perfectly. It's so rich it makes me worry about my upcoming training." Senior Manager Shigeaki Wakana of the Menu Management Department beamed, replying, "That's a gem of a comment."
When a panel with the character "全" (All) prominently displayed appeared on stage, Murata, wearing golden gloves, punched two dots onto it to complete the character "金" (Gold).
Senior Manager Wakana, who had taken the world champion's "Golden Right Straight" behind the panel, remarked, "It's an honor to receive his seal of approval. That impactful, heavy punch gave me inspiration for new product development." Murata then thrust his right fist high and shouted, "That was delicious!" to close the event.
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