Thoroughly Explaining the "Sales Techniques" for the Smartphone Era! 'Smartphone Marketing' Published

Smartphone Marketing (Publisher: Nikkei Publishing Inc., Author: Kentaro Yoshida/Dentsu Inc.) was released on August 28.

Trim size: B6, Softcover, 272 pages, ¥1,500 + tax, ISBN 978-4-532-32219-9

Consumers constantly gather information via Twitter, Instagram, and other platforms. When they find a product they like, they immediately search for it and purchase it from a store on their smartphone. The advent of smartphones has drastically changed consumer behavior, making it crucial for companies to consider marketing strategies for the smartphone era.

This book compiles essential insights for smartphone marketing from an author with over 20 years of extensive, deep observation of the mobile market. It clearly and thoroughly explains the "sales techniques" necessary for the smartphone era, using illustrations and diagrams.

With differences in smartphone usage and information gathering methods across generations, deepening understanding of consumers' behavior and moods is paramount when formulating marketing strategies and planning initiatives. This book analyzes how consumers actually use smartphones to reveal their true feelings and the process that heightens their purchasing desire.

It then introduces "7 Smartphone Marketing Techniques" designed to produce consumption behaviors that are "convenient" for consumers themselves, based on smartphone user psychology. The content provides practical information, such as communication methods unique to smartphones and creating customer journeys.

Furthermore, it addresses the future beyond smartphones, the "post-smartphone era." The author states, "No matter how convenient the future becomes, the fundamental nature of consumers remains largely unchanged. Understanding this essence is paramount." This is a must-read for anyone contemplating current and future sales approaches.