Dentsu Inc. Publishes 'Information Media White Paper 2019', Also Selling Digital Edition
Dentsu Inc. released the "Information Media White Paper 2019 " through Diamond Inc. on February 20. The digital edition is also available through ten major e-book retailers. The paper was edited by Dentsu Media Innovation Lab.
A4 size, 278 pages, ¥16,000 + tax, ISBN 978-4-478-10739-3
Digital Edition 'Information Media White Paper 2019'
Release Date: February 21, ¥9,800 + tax
Feature I, titled "30 Years of Heisei: The Transformation and Innovation of Information Media," looks back on the history of information media during the Heisei era. It also analyzes data from Video Research Ltd.'s MCR and MCR/ex surveys, which have accumulated consumer media contact behavior data for over 20 years, revealing changes in people's media contact patterns, particularly after the rise of the internet.
Feature II, titled "New Media Trends," provides detailed explanations on "The Sharing Economy and the Information Media Industry," "The Evolution of Video Media," and "Challenges Surrounding Internet Reliability."
Furthermore, the information media industry is divided into 13 sectors: newspapers, publishing, music, motion pictures/video software, animation, games, radio/television, satellite broadcasting/cable television, telecommunications, online services, advertising, mail order, and events. Industry trends are explained using detailed data and graphs.
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