Ajinomoto Group Goes Global: First-Ever Global Corporate Advertising Campaign

The Ajinomoto Group, which sells various foods and seasonings and enjoys high corporate brand recognition across Asia and South America, has launched its first global corporate advertising campaign to further expand awareness in Europe and the Americas.

This advertisement, unveiled at the 'World Umami Forum' held in New York in September 2018, conveys how the Group delivers delicious, nutritionally balanced meals and comfortable lifestyles to people worldwide through its pursuit of amino science. It has been airing in Japan, Asia, Europe, and countries across North and South America since late November 2018 through 2019. Production was handled by Dentsu Inc. and DentsuBos (Montreal).

"This corporate ad portrays the Ajinomoto Group as an innovative corporate brand involved in every aspect of customers' lives—in food, sports, and healthy living. It also expresses how the group understands customer needs and provides products and services that help them live richer lives," said Sébastien Rivest, Chief Creative Officer at DentsuBos.