Dentsu Inc. acquires overseas format sales rights and sponsorship sales rights for "See-Through Exhibition: The World of Mechanisms That Reveal When You Peek"
The text of the Dentsu Inc. news release distributed on May 8 is as follows.
May 8, 2019
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto) has acquired the overseas format sales rights (※1) and sponsorship sales rights for the "See-Through Exhibition: The World of Mechanisms Revealed" (hereinafter "the Exhibition"), focusing on content that combines education and entertainment.
Many mechanisms underpinning our modern conveniences, or the inner workings of humans and animals, remain unseen and largely unknown. This exhibition was created precisely to spark curiosity about these mechanisms and inner workings, fostering a spirit of inquiry. Using the keyword "see through," visitors can experience the inner workings and mechanisms through visual technologies like holograms, gauze screen projections, deflection plate monitors, and interactive displays, as well as analog methods using models and engaging the five senses.
The exhibition was held in Fukuoka City from July 14 to September 24, 2018 (※2), attracting 85,000 visitors. It also received high praise for its quality, being selected as a Jury Recommended Work in the Entertainment Division of the 22nd Japan Media Arts Festival, announced on March 1st of this year.
Building on the exhibition's success, our company has decided to expand it internationally. Moving forward, we will collaborate with overseas group companies, leveraging format sales rights and sponsorship sales rights to provide services that create and maximize marketing opportunities for businesses, educational institutions, entertainment facilities, and others worldwide.
※1: A sales method where the exhibition concept, design plans, and data are shared, with local production handled on-site.
※2: Organizers: Fukuoka City Science Museum, Nishinippon Shimbun, RKB Mainichi Broadcasting System ; Planning & Production: Kuki Inc.
【See-Through Exhibition Official Website】
https://sukesuke.jp/
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2019/0508-009809.html
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