Past popular burgers return with new names: "Norikarubi," "Nikotama," "Lemonmon"
McDonald's Japan renamed three popular items previously sold and began limited-time sales on May 8.
The previous day, on the 7th, the company held a "Renamed Burgers Presentation" at its Tokyo facility to promote the change.
Marketing Division Director Mami Sakashita stated that among the 142 limited-time burgers launched over the past decade, consumer-participation campaigns and revivals of popular items proved most successful. She added that as the first campaign of the Reiwa era, "This time we incorporated three elements of enjoyment: 'flavor,' 'renaming,' and 'survival.'" She revealed the burgers being renamed as the "Karubi Mac," "Tamago Double Mac," and "Icon Chicken Salt & Lemon."
Guest hosts appeared on stage: freelance announcer Misato Ugaki and comedy duo Shimofuri Myojo's Soshin and Seiya. They announced the new names: "Joukarubi," "Nikotama," and "Lemomomon."
The trio sampled each item while listening to product explanations from Shigeaki Wakana, Senior Manager of the Menu Management Department. After tasting "Jōkarubi" (beef patty topped with kalbi), Seiya raved, "I’m lovin’ it! The perfect collaboration of meats," adding with a laugh, "It’s nothing like Soshi’s family yakiniku restaurant." After tasting "Nikotama" (two beef patties with egg), Soshin remarked, "The patty juices and the egg's richness make this endlessly satisfying." Ugaki praised "Lemon Momon" ("Lemon-flavored chicken thigh is juicy and refreshing. This will be popular with women"), giving high marks to each.
Next, the trio experienced the "AI Name Change Proposal," one of the campaign's features.
Users scan a QR code, input their name, and AI copywriter "AICO" suggests a new name based on its unique analysis and unexpected expressions.
When Soshin entered "Shimofuri Myojo," the suggested name change was "Chilled Scenery." Soshin reacted with a slightly awkward "I guess people would shorten it to 'Chiruzetsu'... 'Scenery Chilled' might work too..." but clearly liked the idea. He then teased Seiya, who seemed to love it: "You should change your name to Chilled Scenery!"
The proposed name for Ugaki was "Ugaki Rust-Free." When he commented, "Since I'm freelance now, I guess this means I should become smoother," the two members of Shimofuri Myojo laughed, saying, "That sounds like a Takeshi Gundan-style name."
The three concluded by sharing their thoughts on witnessing the name changes: "We're sure even first-time customers will absolutely love these three products," and "We want to tackle this with a fresh mindset ourselves."
The campaign features the revived three burgers aiming for survival and popularity in the "Survive! 10,000 Retweets Campaign" (May 9th to around the end of May). Each burger will compete for popularity on Twitter, aiming to achieve 10,000 retweets. Additionally, retweeting the relevant tweets posted from the 19th to the 21st enters you into a lottery to win McDonald's gift cards, selected from those who supported each burger.
Official Site:
http://www.mcdonalds.co.jp/campaign/kaimei/
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