Four Dentsu Group companies develop "Dynamic3," which automatically generates YouTube video ads from flyers.

The text of the Dentsu Inc. news release distributed on June 13 is as follows.

June 13, 2019

Significantly Reducing Time and Cost for Video Ad Production

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto), Dentsu International Information Services Inc. (Headquarters: Minato-ku, Tokyo; President: Ryoichi Nawa), Dentsu tempo Inc. (Headquarters: Shinjuku-ku, Tokyo; President: Yoshitaka Tazaki), and Dentsu Group Inc. (Headquarters: Minato-ku, Tokyo; President: Yoshiyuki Kento) have developed "Dynamic3" (patent pending, hereinafter "the System"), a system that automatically generates YouTube videos with audio from flyer images and text data.

While the video advertising market is growing significantly alongside dramatic advancements in communication environments, such as the advent of 5G, the time and cost required for production remain challenges. Video ads have traditionally been considered unsuitable for flyers, where information like dates and prices changes frequently over short periods.

This system uses flyer data directly, preventing errors in date and price displays while drastically reducing the time and cost traditionally required for video production. Furthermore, the automatically generated YouTube video ads enable more precise targeting, reaching large numbers of consumers beyond those reached by flyers. This contributes to driving store visits across a wide range of industries utilizing paper flyers, including supermarkets, drugstores, car dealerships, apparel, real estate, and restaurants.

<Dynamic3 Flowchart>

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Demonstration Video:
http://www.dentsu.co.jp/business/case/dynamic3.html

※This is the content shown in the demonstration video. Please note that the term "Dentsu Super Shiodome Store" is a fictional name used exclusively within this video.

＜Service Overview and Features＞

◆System-Driven Video Creation
By directly utilizing print-ready materials to automatically produce YouTube video ads, it prevents errors in date and price displays while significantly reducing time and costs.

◆Limiting Promoted Products (Key Points) to Three
To boost click-through rates, we limit the number of featured products to three. This limitation allows for easy creation of numerous variations from a single flyer template.

◆Automated Voiceover
Utilizes Google Speech API to provide automated voice narration.

◆Limit distribution to YouTube
By focusing distribution exclusively on YouTube, the entire purchasing journey—from digital announcements to measuring actual store visits—can be swiftly and cost-effectively verified using Google services.

＜Dynamic3 Logo＞

End

Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2019/0613-009835.html