[Call for Participants] "JAA Advertising Awards Seminar: Secrets to Creating Advertising that Resonates with Consumers" Held on July 19!
The Japan Advertisers Association (JAA) will hold the JAA Advertising Awards Seminar "Secrets to Creating Advertising that Resonates with Consumers: Insights from Three Grand Prix Winners" at Ochanomizu Sora City in Chiyoda Ward, Tokyo, on July 19.
Representatives from the advertisers and production staff of Sogo & Seibu, NGK Insulators, and Panasonic, who won the Grand Prix in their respective categories at the 57th JAA Advertising Awards: Consumer-Selected Advertising Contest announced in January, are scheduled to speak at the seminar. Yasuhiro Haga, Chair of the JAA Advertising Awards Jury and Professor at Aoyama Gakuin University's School of Business Administration, will serve as moderator.
This is an opportunity to hear how these highly acclaimed advertisements were created, including the creative thinking and behind-the-scenes stories, as well as each company's overall approach to communication.
Furthermore, findings on modern consumer attitudes toward advertising, revealed through questionnaires from 109 general consumer judges, will be reported.
■Speakers
◆Digital Advertising Category
Sogo & Seibu Mother's Day Test
Advertiser: Sogo & Seibu
Sales Planning Department, Advertising & Promotion Division Manager: Mr. Hidehisa Aihara
Advertising Agency: Dentsu Inc.
Creative Director: Hisao Otsuka
◆Magazine Advertising Category
NGK Insulators, Ltd. Home Science Experiments Series
Advertiser: NGK Insulators
Corporate Communications Department Manager: Yoko Uchida
Advertising Agency: Nihon Keizai Sha
Creative Director/Copywriter: Ryosuke Tsukamoto
◆Radio Advertising Category
Panasonic "Sound of the Medal"
Advertiser: Panasonic
Mr. Yutaka Kaneno, Head of Creative Promotion Office, Advertising Department
◆Moderator
Yasuhiro Haga, JAA Advertising Awards Jury Chair (Professor, Aoyama Gakuin University School of Business)
JAA Advertising Awards Seminar
Date & Time: Friday, July 19, 1:30 PM - 4:30 PM
Venue: Ochanomizu Sola City Conference Center 2F sola city Hall EAST
(1-minute walk from JR Ochanomizu Station; Directly connected to Shin-Ochanomizu Station on the Chiyoda Subway Line)
4-6 Kanda Surugadai, Chiyoda-ku, Tokyo ※Access
Participation Fee: Free for JAA Regular Members / ¥5,400 (tax included) for JAA Supporting Members and General Public
Registration: Via the JAA website
Inquiries: Japan Advertisers Association, Advertising Awards Seminar Desk
jaa-seminar@jaa.or.jp
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