[Call for Participants] "Commerce Marketing Conference" to be held! Your commerce strategy determines business success or failure.

Sendenkaigi is currently recruiting participants for the "Commerce Marketing Conference: Customer Experience (CX) Transforms Brand Value," scheduled for July 29 at Dentsu Inc. Hall in Minato-ku, Tokyo. This conference will showcase cutting-edge examples of "Commerce Marketing."

As consumers move more seamlessly between offline and online channels to make smarter purchases and increasingly document their post-purchase experiences through reviews, "customer experience design"—spanning product awareness, purchase, and repeat business—is becoming a critical strategy for enhancing brand strength.

This conference will introduce cutting-edge domestic and international case studies of "commerce marketing" initiatives derived from adopting the consumer's perspective, regardless of whether they are real or digital. Furthermore, it will explore creating customer experiences (CX) that enhance brand value, with "commerce" as the starting point.

【Event Overview】
Organizer: Senken Kaigi Editorial Department Marketing Research Lab
Cooperation: Dentsu Group Companies
Date & Time: Monday, July 29, 2019, 1:10 PM - 5:30 PM (Doors open: 12:40 PM)
Venue: Dentsu Hall (Inside Dentsu Inc. Headquarters, 1-8-1 Higashi-Shimbashi, Minato-ku, Tokyo)
Capacity: 400 attendees (lottery if oversubscribed)
Participation Fee: Free (Advance registration required)

For conference details and registration methods, visit the Sendenkaigi event page.

■Program (※Subject to change.)
【1:10 PM】
Organizer's Greeting

 

【1:20 PM ～ 2:10 PM】

Part 1: Digitalization Strategy for Retail
Mr. Toshiro Kobayashi, Senior Manager, Data Strategy Department, Marketing Strategy Division, Lawson, Inc.
TSUNAGU Partners Inc.   Toshihiko Aizawa   (Former President & CEO of am/pm Japan)

 

【14:20 – 15:00】
Part 2: "New Perspectives on EC Utilization: Aiming to Balance Branding and Sales Growth"
Mr. Shuichi Namai, Manager, EC Business Development Department, Business Strategy Promotion Division, Consumer Products Business Unit, Kao Corporation
Junichi Kamino, Manager, Commerce Marketing 1 Department, Solution Development Center, Dentsu Inc.

 

【3:00 PM – 3:30 PM】
Part 3: "After Digital: Surviving in an Era Without Offline"
Bebit Inc. East Asia Sales Manager Mr. Yasufumi Fujii
Mr. Katsumasa Yagi, Executive Officer and Head of Digital Transformation Division, Dentsu Digital Inc.

 

【3:30 PM – 4:00 PM】
Part 4: "Data-Driven Commerce from a Global Perspective"
Dentsu Inc. / iProspect, Global Director of Commerce Nate Shurilla
Dentsu Isobar, Chief Business Transformation Officer Emmanuel Flores

 

【4:10 PM – 4:50 PM】
Part 5: Panel Discussion / "Dentsu Group Solutions"
Domestic Group Companies (Dentsu, Dentsu Digital Inc., Dentsu Tech, DENTSU DIRECT INC., Dentsu Retail Marketing Inc.)

 

【4:50 PM – 5:30 PM】
Part 6: Panel Discussion / "Why Brand Marketers Should Focus on Commerce Now"
Mr. Arata Imai, Director & Head of Branding Division, I-ne Inc.
Mr. Yuuhei Shinozaki, Department Manager, Suntory Communications Inc.
Mr. Takamasa Fujii, Consumer Marketing Manager, Koninklijke Philips N.V.
[Moderator] Mr. Yu Taniguchi, Editor-in-Chief, Senden Kaigi