Dentsu Inc.'s "Food Lifestyle Lab" co-developed the "Ukiuki Donut," which is being sold exclusively in Kyushu during the summer season.

Be The One, which operates food and beverage businesses, will sell its "Ukiuki Donuts"—summer-perfect donuts featuring a float motif—exclusively in the Kyushu region from July 19 to September 30 to commemorate the first anniversary of its "ROOTH2-3-3" store in Omuta City, Fukuoka Prefecture.

Developed in collaboration with the "Okasina Katachi Project," led by the art team from Dentsu Inc.'s " Food Lifestyle Lab," the donuts feature meticulous attention to detail, including the icing on the cookies. Designed to be Instagram-worthy for enjoying donuts even in the hot summer, they are a unique product with a focus on taste. The lineup includes four varieties: "Summer Ramune Girl," "Lovely Strawberry Girl," "Hot Raspberry Girl," and "Happy Mango Girl."

Four varieties featuring crispy cookie girls atop donuts will be released

■ROOTH2-3-3
Location: 2-3-3 Shiranui-cho, Omuta City, Fukuoka Prefecture
Business Hours: 10:00 AM - 7:00 PM (Closed Wednesdays)
【Official Website】
http://www.rooth1228.com

■Dentsu Inc. "Food Lifestyle Lab"
An open-type lab to understand the "present" of Japanese dietary habits and co-create the "future."
【Official Website】
https://www.shoku-lab.com/
About the "Okasina Katachi Project"
A project within the "Food Lifestyle Lab" exploring the relationship between "Art" and "Food."
Pursuing the unique excitement and happiness of sweets through design. We infuse messages into the appeal of design and propose redefining value.