The Japan Advertisers Association (JAA) announced the winners of the 40th JAA Advertising Essay Contest on December 18 last year. The theme was "The Power of Advertising: Bringing Energy from Japan." The Gold, Silver, and Bronze Award winners are as follows. (Titles omitted)
【Gold Prize】
The Potential of "Trial" Communication in Durable Goods
~ A Case Study of "Diga Plus" Centered on Mass Media, Word-of-Mouth, and Experience ~
Panasonic
Consumer Marketing Japan Headquarters, Communication Group, Planning Team
Airi Minobe
[Silver Award]
Char's Custom Auris, Lead Us to the New Future of Cars!
~Could Geonic Toyota Design Communication with Fans?~
Toyota Marketing Japan
Marketing Strategy Bureau, Marketing Planning Group, Chief
Shunsuke Yanagisawa
【Bronze Award】
Examining a Triple Media Strategy in Golf Tournaments ~Using the Yamaha Ladies Open Katsuragi 2013 as a Case Study~ Yamaha Public Relations Department, Advertising & Web Communications Group Manager Maria Fujimori
Lectures by the Gold, Silver, and Bronze Award winners will be held on March 7 at the Umeda Sky Building Tower West, 22nd Floor Conference Room in Kita Ward, Osaka City, and on March 14 at the Courtyard Marriott Ginza Tobu Hotel in Chuo Ward, Tokyo. Participation fee is ¥5,250 each. Free for JAA member companies. Registration closes when capacity is reached. Lecture details and other award winners can be viewed on the association's website ( jaa.or.jp ).
