DENTSU DESIGN FIRM participates in the exhibition "MATERIAL DESIGN EXHIBITION 2019"
The "MATERIAL DESIGN EXHIBITION" is a curated show where companies and designers collaborate to showcase the process of discovering new value in materials and technology. Material ConneXion Tokyo, which operates one of the world's largest material libraries, has held this exhibition annually since 2015.
This year, Dentsu Inc.'s cross-organizational unit "DENTSU DESIGN FIRM" is participating in the exhibition. Designers Mineko Hotta, Masato Nakagawa, and Nae Oosaki, collaborating with Sumitomo Forestry, aim to create new value by "STRETCH=drawing out" the potential of wood.
Based on Sumitomo Forestry's long-accumulated research data on "the effects of wood," the exhibition presents a space that feels like stepping inside a tree. By experiencing the texture, sound, scent, and feel of wood with their whole bodies, visitors are offered an experience that allows them to rediscover the value of wood.
Exhibition Overview
Title: MATERIAL DESIGN EXHIBITION 2019 [STRETCH]
Dates: Friday, October 18, 2019 – Friday, December 20, 2019
Hours: 10:00 AM – 6:00 PM
Closed: Saturdays, Sundays, and Holidays [Open Saturdays, Sundays, and Holidays from October 18 to October 27 (Sun)]
Venue: Material ConneXion Tokyo
AXIS Building B1F, 5-17-1 Roppongi, Minato-ku, Tokyo
Free Admission
Organizer: Material ConneXion Tokyo
Related Links
"MATERIAL DESIGN EXHIBITION 2019" Official Website
http://www.mcx-mde.com
Dentsu Inc. Design Farm
https://dentsu-design-firm.com/580/
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