The 73rd Dentsu Inc. Advertising Awards Submission Period Begins

Entries for the 73rd Dentsu Inc. Advertising Awards began accepting submissions on March 2.
The application deadline is April 1 (March 16 for film advertisements aired in the Tokyo area during the first half of the year).
Established in December 1947, this is Japan's oldest comprehensive advertising award. It aims to broaden the path for advertisers to solve their challenges and contribute to the development of Japan's industry, economy, and culture by honoring advertisers who have implemented outstanding advertising communication. Awards include the Grand Prize, Special Awards, SDGs Special Awards, the highest awards (Gold, Silver) in each category, and Regional Awards.

Reflecting changes in the advertising industry, categories and divisions are reviewed annually. This year, 7 divisions and 24 categories were established.

[Eligible Works]
Advertising campaigns implemented between April 1, 2019, and March 31, 2020
(For Brand Experience and Area Activity categories: initiatives implemented between March 2019 and March 2020)

[Entry Categories]
Print Advertising, Audio Advertising, Film Advertising, OOH Advertising, Brand Experience, Area Activity, Innovative Approach

Key changes this year include the reorganization of the former Planning category, which evaluated conceptual aspects, and the introduction of a new SDGs Special Award. Additionally, categories within divisions have been restructured. Details are available on the Advertising Dentsu Awards website ( https://adawards.dentsu.jp/ ).