Rena Nonen becomes the corporate CM character for Kanpo Life Insurance ~ "Life is full of dreams."
Kanpo Life Insurance held a press conference at Hotel New Otani in Tokyo's Chiyoda Ward on January 30th to commemorate the appointment of actress Rena Nonen as its new corporate commercial character.
President Masami Ishii stated, "Kanpo Life Insurance has strived to be the most accessible and trusted insurance company nationwide through post offices. This time, we produced a commercial with the catchphrase 'Life is full of dreams' to encourage people across Japan to feel genuinely energized."
The TV commercial "Life is Full of Dreams" was created with the desire to support all people living their lives to the fullest and to support everyday life from behind the scenes. It will begin airing on February 3rd. It expresses the joys and sorrows of life through Nōnen's various expressions as she runs, delivering a message accompanied by positive words.
Receiving the "New Corporate CM Character Appointment Certificate" from President Ishii, Nōnen emphasized her enthusiasm: "It was such a fun shoot. I want to do my best as the CM character, keeping 'Life is full of dreams.' close to my heart, so everyone can enjoy it too." Reflecting on the shoot, "I especially loved the scene where I spin and fly through the air. I drilled the image into my head to act like Mary Poppins." Regarding the wedding dress among the 19 different outfits used in the commercial, she shared with a shy smile, "I was happy to wear it for the first time, but when I saw the finished product, I was surprised that the wedding dress look was the most childlike."
The campaign site ( www.yumedarake.jp ), scheduled to launch on February 3, will feature TV commercials, behind-the-scenes footage, and various graphics.
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