Nikkei Inc. Launches Special Website Showcasing Selected Cannes Lions Works

The Nikkei Inc., which serves as the Japan office for Cannes Lions, announced on June 1 the launch of a free-to-view online site, "Cannes PR Lions 10 YEAR EXHIBITION IN JAPAN" (organized by the company's Event & Planning Unit). This site features a selection of award-winning works from the PR category of the "Cannes Lions International Festival of Creativity" (hereinafter referred to as Cannes Lions), which was canceled this year due to the COVID-19 pandemic. Visitors can learn about the most sought-after approaches to creativity and PR globally, the importance of corporate messaging, and other key insights. "Cannes PR Lions 10 YEAR EXHIBITION IN JAPAN" (Organized by: The Company's Event & Planning Unit).

Cannes Lions is an annual award held in Cannes, France, in June, evaluating outstanding examples of creative and communication campaigns from around the world from a global perspective.
In recent years, the awards have increasingly emphasized criteria such as the social issues addressed and resolved by the campaigns. The PR category, established in 2009, is characterized by many award-winning works where companies took the lead in tackling social issues like gender equality and environmental problems, thereby changing societal and consumer awareness and behavior.

Following the festival's cancellation due to the novel coronavirus, the company recognized that corporate communication in such an environment increasingly requires actions that clearly demonstrate social purpose and contribute to solving societal challenges. This led to the creation of the website as a resource offering insights into approaches for addressing various social issues, including coronavirus-related damage, and the corresponding communication strategies.
The site plans to feature global initiatives aimed at revitalizing society during the pandemic. "By comprehensively viewing these efforts, we hope to contribute to the formulation of future corporate communication strategies in Japan," the company stated.

The teaser site ( https://cannesprlions.com/ ) will launch on June 1st, with the main site opening on June 22nd, the date the festival was originally scheduled to begin.
The teaser site features and explains award-winning works from the past decade that fundamentally shifted public awareness of social issues and brought about transformation.

■Themes
The following 10 themes, frequently discussed at recent Cannes Lions festivals, will be selected, with award-winning works featured on the online site.
1.    Gender Issues (Women's Empowerment, Closing the Gender Gap)
2.Diversity (LGBTQ)
3.    Inclusivity (People with Disabilities)
4.    Gun Violence Prevention
5.Rare Diseases/Disease Awareness
6.    Domestic Violence & Child Abuse & Bullying
7.    Racial Discrimination
8.    Environmental Issues
9.    Traffic Accident Prevention
10.    Food & Healthcare