bitFlyer New TV Commercial Asuka Saito filmed entirely remotely at home.

bitFlyer, which operates a Bitcoin exchange, began airing its new TV commercial titled "Do You Know?" featuring Asuka Saito of the popular idol group Nogizaka46 starting June 24.
It is also running a campaign where fans can win signed merchandise from Saito.
( https://bitflyer.com/ja-jp/cam/tvcm-202006 )

 

The story follows Saito, who previously knew nothing about cryptocurrency, becoming interested in it after appearing in the commercial. Saito addresses the camera, saying, "Everyone, do you know about cryptocurrency?" "I'm trying to learn about it now," "Because appearing in a commercial means that, right?" This expresses the desire to spark interest among people who haven't encountered cryptocurrency before or who weren't familiar with the company.
CM Video: https://youtu.be/pSmo-TTwKg8
 

This time, Saito took on her first fully remote shoot from home. She handled everything herself from preparation to filming: doing her own makeup, choosing her outfits, and filming. You can see her relaxed demeanor at home and her natural expressions.
https://youtu.be/oXb3aO2Uz8Eでは features the commercial's making-of footage and an interview video with Saito.