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The Sociology of Confusion The Management Science of Frustration #01

Masakazu Sugiura

Masakazu Sugiura

Professor, Waseda University Business School

Society is currently in a state of "confusion." Under this "confusion," management faces unprecedented "frustration." The future is opaque, filled with uncertainty. An unidentifiable anxiety is spreading.

杉浦正和先生

When gripped by anxiety, individuals, companies, and society alike tend to halt their thinking. "The more I think, the more anxious I become. So perhaps I should just stop thinking altogether." Could this mindset be stagnating and slowing down business?

In this column, I aim to deepen our examination of "how business should operate in uncertain times" by unraveling the true nature of this "confusion" and "frustration."

幸運学 書影

Navigating an Uncertain World Wisely: The Art of Living in the "Here and Now" - The Science of Luck by Masakazu Sugiura
A professor at Waseda University Business School, frequented by many corporate executive candidates, unravels the true nature of "luck." What distinguishes the fortunate from the unlucky? How should we handle luck we can control versus luck beyond our control? Is mastering how to cook frozen dumplings more likely to bring good fortune than buying a lucky wallet? Strengthen your life wisely with this "textbook on luck." Nikkei BP

Let's examine business as a science.

When told to "scientifically approach business," most people think of "statistics" or "management studies"—typically associated with MBAs—and tend to shy away, thinking it's "too difficult." (They assume it's beyond them.) But if you think about it just one step before that, all you really need is an understanding of the concepts behind "differentiation" and "integration."

Yet, for most people, hearing "differential" or "integral" makes them think not just "difficult," but "tedious." So, how about thinking of it this way? "Differential" is about how you live each moment. (Imagine slicing time.) "Integral" is about how you've lived up to now. (The total amount of actions accumulated.)

What becomes visible when you grasp this image? You see the extremely simple "probability" you learned in elementary school math class. Viewing the world's phenomena with an awareness of "probability" reveals the "expected value." You understand the "structure of compound interest." You see "guidelines for action." You develop "sensors" for everything: things, events, people, money... Not sense (that vague notion of intuition or gut feeling), but sensors—meaning you can analyze the present and predict the future using reason and concrete numbers.

Now, here's the crucial part: what happens when you develop these sensors? You gain access to "opportunities" and "probabilities." Opportunities refer to ♣️ Future Development (career building) and ❤️ Relationship Building (how to interact with people). Probabilities refer to ♠️ Decision-Making (e.g., business judgments) and ♦️ Self-Management (asset management, etc.).
If the mathematical term "probability" feels unfamiliar, think of it as "momentum."

幸運学 図解

Mastering "opportunity" and "probability" makes your path to the future crystal clear. You gain a waste-free, straightforward, and remarkably simple "vision of the future." In this column, we'll explore this perspective over five installments, delving into
over five installments.

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Author

Masakazu Sugiura

Masakazu Sugiura

Professor, Waseda University Business School

Director of National University of Music (in charge of management strategy)

In 1982, he graduated from Kyoto University and joined Nissan Motor Co., Ltd. He worked in the Overseas Planning Department, handling marketing and other responsibilities. In 1990, he earned an MBA from Stanford Graduate School of Business. After working at Bain & Company in management consulting and Mercer in human resources consulting, he served as Head of Leadership Development at Citibank and Group Head of Human Resources at Schroders. At Waseda University Business School, he taught the core course "Human Resources and Organizations" starting in 2005, later leading two seminars: "Human Resources and Organizational Management" and "Strategic Human Resource Management," among others. Through the Human Resource Development Society (Board Member) and numerous corporate training programs, he bridges practice and academia.   Publications (Sole Author): 『MBA Vocabulary as Intellectual Assets for Businesspeople』 Nikkei BP, 2012  To Those Who Think "MBA Boils Down to People and Organizations," Doyukan, 2014 Learn 10 Years' Worth of Leadership in 3 Hours, Nikkei BP, 2017

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